How do I attract the right clients? How do I know what actually makes me different? How do I stop undercharging? Why does everything feel hard in the business when creatively I'm great at what I do? If you are asking yourself questions like these then this episode is for you...

What if the reason previous courses and business advice haven't worked isn't because of you, but because they were never designed for the way creative minds actually work?

This episode introduces something I've been quietly building for a while: 'The Bright Line', a six-month programme that takes your exceptional strengths and builds a complete business strategy around them. Built around how you think, how you work, what you naturally do best.

• [01:20] A spontaneous spring clean of the house and the website and what it revealed
• [02:43] A conversation I keep thinking about: "I feel like a creative person trying to do business, rather than a creative business owner"
• [04:20] Why the majority of courses and coaching don't suit the creative mind
• [06:34] Introducing The Bright Line, a six-month programme built around six pillars, each one connecting to the next
• [20:19] What this feels like day-to-day: clear focus, confident pricing, marketing that finally feels natural
• [23:50] The artist who had been creating for 50 years and what changed when she saw the thread connecting all of it
• [26:34] Who the April intake is for and how to book a personal 45-minute call to talk about your business

"What if the problem isn't you? What if the problem is that those courses, all that advice, it was never designed for the way creative minds actually work?"

• Read: This Week's Full Journal Post
• Link: The Six Month Programme The Bright Line
• Link: The Base Notes
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: hello@philippacraddock.com

I'd love to know, are you feeling there is a gap between your creativity and the business side? Are you struggling with pricing or perhaps what to post? Drop me a DM on Instagram, I would love to be able to help. I read every message however old the episode.

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