CPG Insiders copertina

CPG Insiders

CPG Insiders

Di: Mark Young Justin Girouard
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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.Copyright 2026 CPG Insiders Economia Gestione e leadership Leadership Management Marketing Marketing e vendite
  • From Compliance to Growth: AI's New Role in CPG
    Jun 17 2026

    AI isn't coming—it's already here, and it's transforming how CPG brands launch products, manage compliance, and compete with industry giants.

    In this episode of CPG Insiders, Mark Young and Justin Girouard speak with Ronnie Coleman, founder of puntt.ai. Their chat talks about how AI is helping brands automate packaging reviews, regulatory checks, content approvals, and global compliance processes.

    They discuss:

    • Why AI is leveling the playing field for challenger brands
    • How entrepreneurs can move faster than large corporations
    • The future of legal, regulatory, and compliance reviews
    • Why AI won't replace people—but will change how they work
    • How AI can help brands avoid costly packaging and marketing mistakes
    • The importance of becoming an AI-native company

    If you're building a consumer brand, this conversation offers a practical look at how AI can reduce friction, speed up execution, and create competitive advantage.

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    47 min
  • AI Is Changing Everything - These Are the Books to Read Next
    Jun 3 2026

    The future belongs to the curious.

    In this episode of CPG Insiders, Mark Young and Justin Girouard discuss why mindset, imagination, and continuous learning are becoming the most valuable skills in the age of AI.

    They also share the books that have had the greatest impact on their thinking around entrepreneurship, growth, leadership, influence, communication, and innovation.

    Topics include:

    • The 10-80-10 AI framework
    • Why 10X thinking changes decision-making
    • Who Not How and scaling through people
    • The psychology of influence and persuasion
    • Entrepreneurial operating systems and business growth
    • Negotiation lessons from FBI hostage negotiator Chris Voss
    • The future of AI, technology, and human potential

    Plus, a complete reading list featuring books from Benjamin Hardy, Dan Sullivan, Byron Sharp, Robert Cialdini, Angus Fletcher, Peter Diamandis, Chris Voss, and more.

    Featured books include:

    • The 27 Unbreakable Rules
    • HYPNO-TI$ING
    • The Science of Scaling
    • 10X Is Easier Than 2X
    • Who Not How
    • The Gap and the Gain
    • Traction
    • The Greater Game
    • How Brands Grow
    • Influence
    • Pre-Suasion
    • Primal Intelligence
    • Never Split the Difference
    • We Are As Gods
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    42 min
  • The New Rules of CPG Packaging
    May 20 2026

    What separates brands that scale at retail from brands that struggle to stay on shelf?

    In this episode of CPG Insiders, Mark Young and Justin Girouard sit down with Scott Fuselier and Matt Jones from BCI (Buckeye Corrugated) to break down the real role packaging plays in retail growth, operational efficiency, sustainability, and customer experience.

    The conversation goes far beyond “just boxes.”

    They unpack how leading brands use retail displays, power wings, pallet programs, fulfillment solutions, and sustainable packaging strategies to win with retailers like Walmart, Costco, Sam’s Club, Kroger, and more.

    You’ll also hear:

    • Why packaging is a brand introduction — not just a container
    • How packaging impacts retail sell-through and damage rates
    • What brands need to know about EPR and sustainability regulations
    • The operational mistakes that cost brands money at retail
    • How turnkey fulfillment and display programs work
    • Why “plug-and-play” retail execution matters
    • The future of sustainable corrugated packaging
    • How brands can reduce freight costs and improve efficiency

    If you’re a CPG founder, brand operator, retail leader, or packaging decision-maker, this episode is packed with practical insight.

    Key Takeaways

    • Retail packaging directly impacts sales, retailer relationships, and returns
    • Sustainability is becoming a retail requirement — not a nice-to-have
    • Damage reduction can dramatically improve profitability
    • Smart packaging strategy creates operational and retail advantages
    • Great displays help brands win more floor space and visibility
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    40 min
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