Episodi

  • Zillow’s SVP on Zillow Preferred, Lead Quality, and Agent Growth

    Zillow’s SVP on Zillow Preferred, Lead Quality, and Agent Growth
    Oct 18 2026
    Byron Lazine sits down with Zuhairah Washington, Senior Vice President, Market Operations at Zillow, to discuss why Zillow stopped selling leads to the highest bidder, the “my listing, my lead” debate, what Zillow partners say is their biggest bottleneck, and why ZHL is so important to Zillow’s strategy. They also talk about Jeremy Wacksman’s leadership style and how agents can redefine their operational playbook.For real estate team leaders who want to scale past $100M+ annually → https://www.skool.com/bamboardroom/aboutSubscribe to the BAM YouTube channel: https://tinyurl.com/aatxhakaSubscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-dailyConnect with Byron Lazine: https://www.instagram.com/byronlazine/Connect with Zuhairah Washington: https://www.linkedin.com/in/zuhairahTIMESTAMPS:00:00–02:07 Intro02:27 What made you choose Zillow03:49 What’s your best Travis Kalanick story that nobody knows?05:00 What are some of Kalanick’s leadership traits do you see in Zillow?07:25 What’s your role in ensuring “power to the consumer” remains the north star?09:15 “My listing, my lead” vs data showing consumers care more about a speedy response12:01 Data on agents who don’t use a system like FUB vs those who do12:01 Zillow Preferred agents are twice as productive as the industry average.13:15 What does the drop in transactions mean for agents operating without a system?21:06 What are Zillow partners’ biggest bottlenecks in their business right now?23:00 Why is ZHL (Zillow Home Loans) so important for Zillow to pull off?25:43 The biggest headwind to Zillow’s winning & providing a better customer experience27:10 If D.C. takes over regulating the real estate industry, who does that benefit in the end?30:24 Do you want NAR to exist, or how does it relate to your focus?31:28 Jeremy Wacksman’s leadership style33:29 How can agents address the same question: Is this good for the people living here?35:00 Do you see the value of real estate teams going up, and are they part of Zillow’s strategy?37:12 “Operators are who win in this system.”38:15 How does every agent redefine their operational playbook (for Q4 & beyond)?BAM PARTNERS𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦 The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#ByronLazine #ZuhairahWashington #Zillow
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    39 min
  • RE/MAX Broker Owner: Your Seller Isn't The Problem, Your Price Conversation Is! | Richard McKinney

    RE/MAX Broker Owner: Your Seller Isn't The Problem, Your Price Conversation Is! | Richard McKinney
    Sep 27 2026

    Byron Lazine sits down with REMAX Hall of Famer Richard McKinney, to discuss growing through a downturn, the Real REMAX deal, the 20-20-0 pricing rule, and his plan for the last 100 days.


    For real estate team leaders who want to scale past $100M+ annually → https://www.skool.com/bamboardroom/about


    Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka


    Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily


    Connect with Byron Lazine: https://www.instagram.com/byronlazine/


    Connect with Richard McKinney: https://www.instagram.com/therichardmckinney/


    Timestamps:


    0:00 Intro


    1:55 Meet Richard McKinney


    3:26 Why build a brokerage made entirely of teams?


    6:58 Team leader vs. broker-owner (and why he still sells)


    10:43 Brokers are giving back their keys, so why is he expanding?


    12:37 Is the Real + RE/MAX merger good for RE/MAX?


    16:35 Why agents are so divided on Zillow and Realtor.com


    23:16 Is Florida's high-inventory market a buying opportunity?


    27:34 How to take market share when transactions are down


    30:06 How to have the price conversation (the 20-20-0 rule)


    34:19 How long should a listing presentation be?


    39:15 Florida's Realtor association mega-merger


    46:19 Should new agents apprentice before becoming Realtors?


    49:49 Advice for the last 100 days of the year


    ________


    BAM PARTNERS


    Realtor.com: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign


    ReminderMedia: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/


    Zoodealio: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about


    Rayse: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/


    Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/


    PropStream: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/


    Summit VA Solutions: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral
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    53 min
  • Zillow COO Jun Choo on Preview, Private Listings, and the Next 20 Years of The Company

    Zillow COO Jun Choo on Preview, Private Listings, and the Next 20 Years of The Company
    Mar 23 2026
    Byron Lazine sits down with Zillow COO Jun Choo to talk about Zillow Preview, private listing networks, and Zillow’s response to eXp’s open feed strategy, unpacking where Zillow draws the line on listing distribution and how that impacts buyer and seller outcomes.Choo also explains how Zillow’s approach to delivering the best consumer experience has evolved over 20 years while its core mission remains unchanged.𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:https://www.skool.com/bamxSubscribe to the BAM YouTube channel:https://tinyurl.com/aatxhakaSubscribe to BAM Newsletter:https://newsletters.nowbam.com/bam-dailyConnect with Byron Lazine:https://www.instagram.com/byronlazine/Connect with Jun Choo:https://www.linkedin.com/in/jun-choo-3bb2641/Resources:https://nowbam.com/zillow-launches-zillow-preview-to-expand-visibility-of-pre-market-listings/https://nowbam.com/exp-launches-non-exclusive-coming-soon-syndication-across-3-major-portals/https://nowbam.com/what-this-chatgpt-home-sale-means-for-real-estate-agents/https://nowbam.com/compass-dismisses-lawsuit-against-zillow-after-policy-update/https://nowbam.com/episode/zillow-launches-zillow-preview-exp-adds-coming-soon-compass-drops-zillow-lawsuit/https://www.youtube.com/watch?v=RWuHIEYCfmETimestamps:00:00–02:15 Intro02:15 Jun Choo’s background05:10 How Zillow’s thinking has changed over 20 years (the mission has not)08:08 Was making real estate agents irrelevant ever part of Zillow’s mission?09:37 How much of a moment was the Zestimate for Zillow’s growth?11:51 How do you see Zillow shaping the future? Where is the company going?15:14 Mention of the AI seller: what AI can do for agents and what it cannot21:50 Zillow’s Connections platform: what it does and the problem it solves27:17 “90% of what we do for the consumer also has benefits for the agent.”30:20 Real-time touring and how this has become an indicator with buyers33:52 Choo breaks down Zillow Pro and the benefits for Follow Up Boss users36:51 Zillow Preview explained (how it’s different from ‘Coming Soon,’ etc.)39:38 Choo clarifies the line Zillow draws with private listings & ‘Coming Soon’44:48 Difference between Zillow Preview and other ‘Coming Soon’ listings45:47 Zillow’s response to eXp’s non-exclusive listings49:59 Compass dismisses its lawsuit against Zillow52:35 What Zillow allows on its platform and what it doesn’t (and why)54:30 “I think it would be really bad for consumers if the MLS went away…”57:05 “Why has Zillow beaten every single broker…on brand?”———BAM PARTNERS𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →https://remindermedia.com/bamsample/𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨:Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞:Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨:The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →https://shilo.ai/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →https://www.summitvasolutions.com/byronlazine-referral
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    1 ora e 1 min
  • This CEO Says Empathy Will Beat AI and He’s Betting His Company On It | James Becker

    This CEO Says Empathy Will Beat AI and He’s Betting His Company On It | James Becker
    Nov 12 2025

    James Becker joins Byron Lazine to discuss his journey from cold-calling in a collapsing 1989 market to leading Fusion Growth Partners, why long-term thinking and deep relationships beat short-term fear, how agents can turn databases and open houses into predictable business, and where the next 10% market jump may come from.𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamxSubscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/Connect with James Becker: https://www.instagram.com/goingforitwithbecker/ Timestamps:00:00–03:56 Intro03:49 – James recalls his first sale and cold-calling through a market crash.08:12 – The Fran Dixon mentorship that changed his career.16:26 – Why empathy and trust beat AI in real estate.22:40 – “How do I make money now while truly building for the long term?”25:57 – Open houses as daily lead generation.29:12 – “Interview for the job” and win the kitchen table.38:29 – “We do too many different things” – Focus on one thing; drop distractions.41:44 – Inside Fusion’s “Beyoncé backup dancer” model.46:47 – 2026 outlook: invest now, build your own micro economy.48:34 – Constrained market could surge 10% for active agents.———BAM PARTNERS𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. BAMx members now receive Mosaik as part of their membership! One-time activation fee applies. Access is limited by market: https://www.skool.com/bamx/classroom/387ce2ae?md=3f3235450b3a4b8ca93413310d85a799 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐙𝐢𝐥𝐥𝐨𝐰 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Say hello to Zillow Showcase. Highlight your best to sellers and outshine competitors with its design to not exceed 10% of listings in your market. https://grow.zillow.com/showcase 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ ———#ByronLazine #BAMinterview #JamesBecker
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    51 min
  • The Secret Behind Real Estate’s Fastest Growth Story | Michael Valdes, LPT International CEO

    The Secret Behind Real Estate’s Fastest Growth Story | Michael Valdes, LPT International CEO
    Oct 29 2025

    LPT International CEO Michael Valdes sits down with Byron Lazine to discuss his journey from banking to global brokerage leadership, his lessons from the 2008 crash, and the rise of LPT’s two-model system. They also dive into brand confusion among luxury giants, the evolution of brokerage models, and why those preparing during the downturn will lead the next real estate boom.

    𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
    https://www.skool.com/bamx

    Subscribe to the BAM YouTube channel:
    https://tinyurl.com/aatxhaka

    Subscribe to BAM Newsletter:
    https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

    Connect with Byron Lazine:
    https://www.instagram.com/byronlazine/

    Connect with Michael Valdes:
    https://www.instagram.com/michaelvaldesglobal/

    Timestamps coming soon!

    ———
    BAM PARTNERS

    𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. BAMx members now receive Mosaik as part of their membership! One-time activation fee applies. Access is limited by market:
    https://www.skool.com/bamx/classroom/387ce2ae?md=3f3235450b3a4b8ca93413310d85a799

    𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
    https://remindermedia.com/bamsample/

    𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →
    https://www.skool.com/bamx/about

    𝐙𝐢𝐥𝐥𝐨𝐰 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Say hello to Zillow Showcase. Highlight your best to sellers and outshine competitors with its design to not exceed 10% of listings in your market.
    https://grow.zillow.com/showcase

    𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
    https://www.summitvasolutions.com/byronlazine-referral

    𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE →
    https://trial.propstreampro.com/bam/

    ———
    #ByronLazine #BAMinterview #MichaelValdes
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    51 min
  • Compass President of Growth: The Real Fight Behind the Zillow Ban | Rory Golod

    Compass President of Growth: The Real Fight Behind the Zillow Ban | Rory Golod
    Jul 23 2025
    Byron Lazine sits down with Compass President of Growth Rory Golod to unpack the real story behind Compass’ three-phase strategy, whether or not Zillow’s behavior is monopolistic, and what Golod believes the industry gets wrong about private exclusives. They cover the controversy around Compass’ Listing Book, the notorious internal email, and why Golod believes the fight with Zillow is bigger than Compass.𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:https://www.skool.com/bamxBAM BBQ:https://bambbq.live/BAM Camp AZ:https://bamcamp.live/Subscribe to the BAM YouTube channel:https://tinyurl.com/aatxhakaSubscribe to BAM Newsletter:https://mailchi.mp/nowbam/the-best-newsletter-in-real-estateConnect with Byron Lazine:https://www.instagram.com/byronlazine/Connect with Rory Golod:https://www.instagram.com/rorygolod/Timestamps:00:00–02:34 Intro04:24 The real story behind the Compass Listing Book08:28 Rory explains the two rules for accessing Compass private listings12:10 Platform rules and how YouTube is similar to & different from the MLS or Zillow17:15 “Is Zillow a monopoly, or is it just the biggest brand?”20:41 “The 3-Phase Marketing plan is important to Compass, but why should everyone care?”25:06 “Everyone does not HAVE to use Zillow…”27:59 Byron asks Rory, “How do the UK and Australia markets better serve clients?”30:10 What would be a better model for the U.S.? (paid portals? pre-CCP?)31:50 “If you’re a buyer in a world where everybody goes private exclusives, what do you do?”38:10 The famous LinkedIn post (Nearly left $100K on the table)44:22 The Ricky Carruth pod interview: Rory’s comments highlighted by James Dwiggins01:14:21 “The beauty of Compass is…”01:15:31 “What’s something you know about Robert Reffkin that nobody knows about him?”01:20:43 “The better the agent, the more they love their clients.”———BAM PARTNERS𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. BAMx members now receive Mosaik as part of their membership! One-time activation fee applies. Access is limited by market:https://www.skool.com/bamx/classroom/387ce2ae?md=3f3235450b3a4b8ca93413310d85a799𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →https://remindermedia.com/bamsample/𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.𝐜𝐨𝐦 puts you in control of your online presence with AI-powered tools that boost visibility, track competitors, and help you climb Google search ranks. Manage it all from one platform—and start ranking higher today →https://app.experience.com/boost-visibility-for-real-estate-business?utm_source=bam&utm_medium=promotional&utm_campaign=marketing𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com (Or join BAMx and get access for free! →https://www.skool.com/bamx)𝐙𝐢𝐥𝐥𝐨𝐰 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Say hello to Zillow Showcase. Highlight your best to sellers and outshine competitors with its design to not exceed 10% of listings in your market.https://grow.zillow.com/showcase𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY →https://www.vulcan7.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →https://www.summitvasolutions.com/byronlazine-referral𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE →https://trial.propstreampro.com/bam/———#ByronLazine #BAMinterview #RoryGolod
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    1 ora e 22 min
  • The Truth About Coaching, Agents & the Future of Real Estate | Dermot Buffini

    The Truth About Coaching, Agents & the Future of Real Estate | Dermot Buffini
    Jul 9 2025
    Byron Lazine sits down with Dermot Buffini of Buffini & Company, to discuss leadership, resilience, and the coaching philosophy behind one of real estate’s most respected brands. With 25 years at the helm, Dermot shares how the company has trained 7,500 brokerages, why all their coaches are full-time salaried employees, and how emotional sobriety is the key to momentum.𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:https://www.skool.com/bamxBAM BBQ:https://bambbq.live/BAM Camp AZ:https://bamcamp.live/Subscribe to the BAM YouTube channel:https://tinyurl.com/aatxhakaSubscribe to BAM Newsletter:https://mailchi.mp/nowbam/the-best-newsletter-in-real-estateConnect with Byron Lazine:https://www.instagram.com/byronlazine/Connect with Dermot Buffini:https://www.instagram.com/curious_ceo/Timestamps:03:51 Buffini & Company’s core beliefs and values08:51 The “referral flywheel” business vs the Zillow-Rocket “firehose’10:01 The rise of AI and trust in RE: “A trusted source is going to be more valuable than ever.”11:18 “People are drowning in information but starving for truth.”13:35 Being a professional means sometimes telling clients not to list.14:30 Byron’s market timing data and the best time to sell16:18 Byron’s personal story: bankruptcy to business rebirth17:16 What’s the next step an agent can take right now to get into momentum?18:47 “Even a turkey can fly in a hurricane.”19:51 Planting seeds during hard seasons and gaining market share22:07 “The best thing you can do to overcome apathy is bring meaning to your life/business.”24:36 Byron’s “contract with self” to stay disciplined and focused51:51 The shift to creating more content and building visibility———BAM PARTNERS𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. BAMx members now receive Mosaik as part of their membership! One-time activation fee applies. Access is limited by market:https://www.skool.com/bamx/classroom/387ce2ae?md=3f3235450b3a4b8ca93413310d85a799𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →https://remindermedia.com/bamsample/𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.𝐜𝐨𝐦 puts you in control of your online presence with AI-powered tools that boost visibility, track competitors, and help you climb Google search ranks. Manage it all from one platform—and start ranking higher today →https://bit.ly/experience-resource𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com (Or join BAMx and get access for free! →https://www.skool.com/bamx)𝐙𝐢𝐥𝐥𝐨𝐰 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Say hello to Zillow Showcase. Highlight your best to sellers and outshine competitors with its design to not exceed 10% of listings in your market.https://grow.zillow.com/showcase𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY →https://www.vulcan7.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →https://www.summitvasolutions.com/byronlazine-referral𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE →https://trial.propstreampro.com/bam/———#ByronLazine #BAMinterview #DermotBuffini
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    54 min
  • The Death of the Middle Brokerage & Why Agents Aren’t the Center Anymore | Craig McClelland

    The Death of the Middle Brokerage & Why Agents Aren’t the Center Anymore | Craig McClelland
    Jun 25 2025

    Byron Lazine sits down with Craig McClelland to break down what’s killing the middle brokerage, why agents aren’t the center of the transaction, and how top funnel platforms like Zillow are shaping consumer choice. They also cover referral fee metrics no one talks about, the real value of a brokerage acquisition, and how Craig’s hyperlocal company, Local Realty, is redefining identity and culture in real estate.

    𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟
    𝐁𝐀𝐌𝐱:
    https://www.skool.com/bamx

    BAM BBQ:
    https://bambbq.live/

    BAM Camp AZ:
    https://bamcamp.live/

    Subscribe to the BAM YouTube channel:
    https://tinyurl.com/aatxhaka

    Subscribe to BAM Newsletter:
    https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

    Connect with Byron Lazine:
    https://www.instagram.com/byronlazine/

    Connect with Craig McClelland:
    https://www.linkedin.com/in/craigatlanta/

    Timestamps:
    04:34 Why the agent is not the center of the transaction
    07:01 Can agents still build a business off referrals?
    08:18 How many consumers actually trigger a referral fee?
    11:53 Why are agents still emotionally triggered by companies like Zillow?
    13:55 What happens to the middle brokerage?
    17:34. “How should an agent value a book in acquisition mode over the next couple years?”
    20:39 Brokerages need to be laser-focused on doing 1-2 things extremely well.
    21:30 Customer survey: “Less than 10% could tell us who the agent was. And less than 5% could tell us the brokerage company.”
    22:44 Do buyer agency contracts even mean anything anymore?
    24:17 What’s the going multiple right now on an office acquisition?
    26:48 “Walk me through your model for Local Realty.”
    29:55 Why Local Realty’s target price point is in the $400K-500K range
    30:36 Rayse creates an ecosystem. And the customer is at the center.

    ———
    BAM PARTNERS

    𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. Limited subscriptions available →
    https://mosaikapp.typeform.com/to/Zt0nGFvh

    𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
    https://remindermedia.com/bamsample/

    𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.𝐜𝐨𝐦 puts you in control of your online presence with AI-powered tools that boost visibility, track competitors, and help you climb Google search ranks. Manage it all from one platform—and start ranking higher today →
    https://bit.ly/experience-resource

    𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com (Or join BAMx and get access for free! →
    https://www.skool.com/bamx
    )

    𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY →
    https://www.vulcan7.com/bam/

    𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
    https://www.summitvasolutions.com/byronlazine-referral

    𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE →
    https://trial.propstreampro.com/bam/

    ———
    #ByronLazine #zillow #brokerage
    Mostra di più Mostra meno
    33 min