If your business still needs you every day to survive, it’s time to flip the script and scale for freedom.

In this episode, Samantha Riley and Kel Holliday unpack what scaling to freedom really means, and why growth without structure often leads to burnout, tech overwhelm, and businesses that collapse the moment the owner steps back.

You’ll hear what needs to come first before systems or technology ever work, how to think about your business when life throws curveballs, and why mindset, planning, and clarity matter more than any shiny new tool. They also dig into how to choose technology that actually supports long-term growth, instead of locking you into constant switching, patching, and relearning.

During this conversation we discuss automation, AI, and systems ,with a very clear line drawn around what should be automated and what absolutely shouldn’t. If you work in a people-based business, you’ll hear why relationships still matter more than efficiency, how to use technology without losing your voice, and what really allows a business to keep running when you step away.

If you want a business that gives you choice, not one that traps you, this episode will help you see where freedom is really created. It’s not about doing less. It’s about building differently.

It’s time for you to design a business that supports your life, not the other way around.

Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton

Ready to scale to $30k+ months? Apply to join Scale With Soul here

If your business looks busy but still feels financially shaky, there’s a good chance you don’t have a growth problem, you have a constraint problem.

In this episode of Business Growth Lab, Sam and Leon unpack why so many smart coaches and consultants feel stuck even when they’re doing “all the right things.” The issue isn’t effort, motivation, or another strategy, it’s removing the wrong constraint at the wrong time.

You’ll hear why pushing for speed before the foundations are ready creates instability, rebuilds, and unnecessary stress, even when revenue is coming in. Sam breaks down the most common scaling mistakes, why cheap or short-term decisions quietly slow long-term growth, and the exact order to remove constraints so your business can actually hold the next level.

This conversation is for business owners who are done chasing breakthrough months and quick wins, and are ready to build something stable, scalable, and sustainable.

You don’t need more tactics.

You don’t need a miracle month.

You need to identify the real constraint, and fix it in the right order.

Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton

Ready to scale to $30k+ months? Apply to join Scale With Soul here

If you’ve ever said “I want to work less” and then immediately felt that little surge of panic about money dropping… you’re not broken. You’re just trying to force a time goal onto a business model that can’t hold it.

In this episode, Sam and Leon break down why a 20 hour week isn’t something you hustle your way into with better planning. It’s something you build. And it starts by changing the structure underneath your business so it can keep moving without your brain having to carry everything.

You’ll hear the five shifts that make reduced hours possible without tanking your income. Moving beyond one on one being the ceiling. Building content that acts like a pipeline, not a hobby. Creating systems and automation that reduce the constant mental load. Locking in a weekly rhythm that shows you what’s actually moving the needle. And bringing in support so you’re not trying to do CEO work with an inbox full of admin.

Find the one lever that’s keeping you stuck, then build, calmly and deliberately, without burning yourself out in the messy middle.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

1. 00:51 – Why a 20 hour coaching business is a business model, not a time goal
2. 05:27 – The leverage move most coaches avoid when income feels unsafe
3. 07:43 – Why group coaching can sharpen delivery and improve results
4. 13:24 – Content as a pipeline, not a hobby
5. 16:08 – Organic plus paid for speed and momentum
6. 17:56 – Why long form builds trust faster than short form alone
7. 20:30 – The CTA mistake that quietly costs you sales
8. 23:24 – When your business runs on your minute to minute decisions
9. 31:50 – Weekly KPI rhythm that exposes needle movers and noise
10. 34:22 – Why repeatable tasks should stop living in your head
11. 37:35 – Why support is not a luxury and how a VA becomes the bridge
12. 40:51 – How to pinpoint your real bottleneck fast and choose your next three moves

Resources

1. Instantly Discover The #1 Thing Holding You Back From Scaling - The Bottleneck Audit
2. 611: Build Trust To Sell More on Instagram with Brock Johnson
3. 596: Mastering Sales With Trust, Not Deals with John Lester