If you’ve ever said “I want to work less” and then immediately felt that little surge of panic about money dropping… you’re not broken. You’re just trying to force a time goal onto a business model that can’t hold it.

In this episode, Sam and Leon break down why a 20 hour week isn’t something you hustle your way into with better planning. It’s something you build. And it starts by changing the structure underneath your business so it can keep moving without your brain having to carry everything.

You’ll hear the five shifts that make reduced hours possible without tanking your income. Moving beyond one on one being the ceiling. Building content that acts like a pipeline, not a hobby. Creating systems and automation that reduce the constant mental load. Locking in a weekly rhythm that shows you what’s actually moving the needle. And bringing in support so you’re not trying to do CEO work with an inbox full of admin.

Find the one lever that’s keeping you stuck, then build, calmly and deliberately, without burning yourself out in the messy middle.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

1. 00:51 – Why a 20 hour coaching business is a business model, not a time goal
2. 05:27 – The leverage move most coaches avoid when income feels unsafe
3. 07:43 – Why group coaching can sharpen delivery and improve results
4. 13:24 – Content as a pipeline, not a hobby
5. 16:08 – Organic plus paid for speed and momentum
6. 17:56 – Why long form builds trust faster than short form alone
7. 20:30 – The CTA mistake that quietly costs you sales
8. 23:24 – When your business runs on your minute to minute decisions
9. 31:50 – Weekly KPI rhythm that exposes needle movers and noise
10. 34:22 – Why repeatable tasks should stop living in your head
11. 37:35 – Why support is not a luxury and how a VA becomes the bridge
12. 40:51 – How to pinpoint your real bottleneck fast and choose your next three moves

Resources

1. Instantly Discover The #1 Thing Holding You Back From Scaling - The Bottleneck Audit
2. 611: Build Trust To Sell More on Instagram with Brock Johnson
3. 596: Mastering Sales With Trust, Not Deals with John Lester