🎧 📺 Brandwidth With Manu Prasad, presented by Spooler

Brandwidth is a full stack marketing podcast where Manu Prasad speaks to people from across the brand and marketing ecosystem - from VCs and founders to CMOs and heads of brand/marketing to agency folks and specialists in different marketing domains. Through their stories, campaigns, experiences, and perspectives, we gain insights into the nuts and bolts of marketing.

Manu is a full-stack marketing leader with 21+ years of experience, now working as a Fractional CMO for startups on brand, digital, and growth initiatives. He was previously the CMO at Scripbox, and has also worked in leadership roles in Myntra and Urban Ladder prior to this.

In the fourth episode of Brandwidth, Manu Prasad speaks to Karthik Srinivasan, a communications strategy consultant, but that doesn’t really capture the magnitude of influence and reach that Karthik has built over the last few years across social platforms. He has been in the LinkedIn Power Profile list consecutively from 2016-18, and amassed a following that is nearing 3 lakhs on the platform. Over the course of his career, he has worked in communication across client and agency sides and with leading organisations such as Ogilvy and Flipkart.

After a quick introduction on Karthik’s professional background, Manu begins to explore how Karthik built his personal brand from scratch - how long he worked on it, what his approach has been, and the kind of advice he gives in his workshops on the subject. Is building a personal brand for everyone, what are the things they need to do to make it successful, what are the concerns people have with building one and how they can be addressed, how does a personal brand differ from being an influencer, how does one choose the platforms to be present on and what to do there - these are some of the topics the conversation is about.

In the second half of the conversation, Manu quizzes Karthik on some of his perspectives on brand building - long term approaches and virality. They then talk about the levels of authenticity a brand should have in communication, taking the specific example of Urban Company’s ad on Women’s Day. Manu brings up Karthik’s blog post about output, outtakes and outcomes and gets him to review the Air India safety ad through that filter. Towards the end, they discuss one of Karthik’s bugbears - how brands have used Hindi in pan India communication.

Subscribe to this podcast now! Give your Podcasts the #spooler power! Collaborate, distribute, and grow your podcasts with the #spoolercreatornetwork Submit your podcasts at pod@spooler.in to be heard on Spooler Pod | India’s first podcast radio.

🎧 Apple Podcast: https://podcasts.apple.com/in/podcast/brandwidth-with-manu-prasad/id1716711846
🎧 Spotify: https://open.spotify.com/show/6bnIFoRZyve5Zj5AMXk7kE
🎧 Jio Saavn: https://www.jiosaavn.com/shows/Brandwidth-with-Manu-Prasad/1/Q1h,vrF2D5U_
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Follow Manu Prasad
LinkedIn: https://www.linkedin.com/in/manuprasad/
Instagram: https://www.instagram.com/manuscrypts/
X: https://twitter.com/manuscrypts
Website: https://www.manuprasad.com

Follow Karthik Srinivasan
LinkedIn: https://www.linkedin.com/in/karts/
Website: https://beastoftraal.com/

Produced By Spooler: www.spooler.in
LinkedIn: https://www.linkedin.com/company/spoolerpodcasts/
Instagram: https://www.instagram.com/spoolerpodcasts/
X: https://x.com/spoolerpodcasts
Website: https://spooler.in/
Youtube: https://www.youtube.com/watch?v=hx_xvmmWtAw
Podcast Radio: https://spooler.in/spooler-pod/

🎧 📺 Brandwidth With Manu Prasad, presented by Spooler

Brandwidth is a full-stack marketing podcast where Manu Prasad speaks to people from across the brand and marketing ecosystem - from VCs and founders to CMOs and heads of brand/marketing to agency folks and specialists in different marketing domains. Through their stories, campaigns, experiences, and perspectives, we gain insights into the nuts and bolts of marketing.

Manu is a full-stack marketing leader with 21+ years of experience, now working as a Fractional CMO for startups on brand, digital, and growth initiatives. He was previously the CMO at Scripbox, and has also worked in leadership roles in Myntra and Urban Ladder prior to this.

In the third episode of Brandwidth, Manu Prasad speaks to Rishabha Nayyar, planner and co-founder of Fatmen, the world’s smallest ad agency. Rishabha has over 22 years of corporate and entrepreneurial experience during which he was a part of the brand-building and communication story of more than a 100 brands (MNC, Indian, Leaders, Disruptors, Start-ups), He is also a visiting Faculty at some of the country's leading business schools.

Manu and Rishabha start with some fun banter around the name of his agency, and how it has become a conversation starter in many meetings. They then draw upon Rishabha’s two decades of brand planning experience to discuss its role and whether it is relevant in today’s fast-paced and rapidly changing marketing and consumer landscape. They then delve into how the dominant media has changed from offline to online, and how that has had an impact on the ideation process as well as messaging. A key topic here is also whether long-term brand-building is still useful in a moment-marketing, shockvertising world.

With these changes happening in the domain, how has the agency-client relationship been evolving, that is the next subject they get into. Rishabha speaks about how scale has affected the large agencies and has provided room for smaller and more nimble agencies to emerge. They also discuss how the rise of GenAI has helped democratise creative production, but not so much concepts and fresh ideation.

Rishabha and Manu then talk about some of the recent campaigns that Fatmen have done, and the insights that were used to create them. This includes First Cry and a unique perspective on mothers, Slurrp Farm and how they changed the narrative on child nutrition, the complete narrative flip on Axe, a humorous campaign with Chaayos that pushed the envelope, and most recently, a contra narrative with Sharekhan.

Subscribe to this podcast now! Give your Podcasts the #spooler power! Collaborate, distribute, and grow your podcasts with the #spoolercreatornetwork Submit your podcasts at pod@spooler.in to be heard on Spooler Pod | India’s first podcast radio.

🎧 Apple Podcast: https://podcasts.apple.com/in/podcast...
🎧 Spotify: https://open.spotify.com/show/6bnIFoR...
🎧 Jio Saavn: https://www.jiosaavn.com/shows/Brandw...
🎧 Iheart: https://iheart.com/podcast/128261796
🎧 Amazon Music: https://music.amazon.com/podcasts/fb7...

Follow Manu Prasad
LinkedIn: https://www.linkedin.com/in/manuprasad/
Instagram: https://www.instagram.com/manuscrypts/
X: https://twitter.com/manuscrypts
Website: https://www.manuprasad.com

Follow Rishabha Nayyar
LinkedIn: https://www.linkedin.com/in/rishabha-nayyar-274aa12/
Website: https://fatmen.in/

Produced By Spooler: https://spooler.in/
LinkedIn: https://www.linkedin.com/company/spoolerpodcasts/
Instagram: https://instagram.com/spoolerpodcasts
X: https://x.com/spoolerpodcasts
Website: https://spooler.in/
Youtube: https://www.youtube.com/watch?v=hx_xvmmWtAw
Podcast Radio: https://spooler.in/spooler-pod/

🎧 📺 Brandwidth With Manu Prasad is an exploration of brand and marketing principles, stories, and examples through the perspectives of a varied set of guests - from VCs and publishers to agencies, CMOs and so on. We talk about their notions of brand, the campaigns and projects they have worked on, their points of view on marketing campaigns, and practically anything that can offer insights into the nuts and bolts of brand marketing. Manu is a full-stack marketing leader with 21+ years of experience, now working as a Fractional CMO for startups on brand, digital, and growth initiatives. He was previously the CMO at Scripbox, and has also worked in leadership roles in Myntra and Urban Ladder prior to this www.manuprasad.com

In the second episode of Brandwidth, Manu Prasad speaks to Sanjay Ramakrishnan, founder and general partner Multiply Ventures, an early-stage VC focusing on consumer tech. Sanjay began his career in sales at Times of India, and then switched to marketing, working with brands in diverse domains - Spice, WorldSpace, Intel, Google and Myntra. He has also worked in adtech with companies like Vizury, and was part of the team that set up the retail media part of Flipkart.

Manu and Sanjay speak about a variety of things, starting with the challenges that Sanjay faced when trying to get FMCG marketing roles without an IIT/IIM background, and the frameworks he used to plan his career and choose the roles he took. The conversation then delves into why Sanjay loves marketing as a function and its importance in the organization’s narrative. Further, it moves into Sanjay’s learning curve(s) as domains changed from traditional brands to startups, the scope of his role increased, and the marketing landscape itself started undergoing rapid changes.

Sanjay then speaks of the unique challenges when one chooses to work in a startup and what those aspiring for this should be prepared for. Manu asks for his views on how marketing has changed in the last couple of decades, the role of digital in that context, and what has not changed. The conversation then moves into how Sanjay transitioned to a Venture Capitalist role, and how the challenges seemed like a deja vu. He speaks on how even as a VC, he thinks that focusing on the brand is a way to build a strong moat. Towards the end of the conversation he talks about his lessons from team management, and how a relatively recent habit - running marathons - has helped him in different ways.

Subscribe to this podcast now! Give your Podcasts the #spooler power! Collaborate, distribute, and grow your podcasts with the #spoolercreatornetwork Submit your podcasts at pod@spooler.in to be heard on Spooler Pod | India’s first podcast radio.

Follow Spooler Podcasts !

LinkedIn: https://www.linkedin.com/company/spoolerpodcasts/
Instagram: https://instagram.com/spoolerpodcasts
X: https://x.com/spoolerpodcasts
Website: https://spooler.in/
Youtube: @spoolerpodcasts
Podcast Page: https://spooler.in/spooler-podcasts/
Podcast Radio: https://spooler.in/spooler-pod/

Follow Manu Prasad

LinkedIn: https://www.linkedin.com/in/manuprasad/
Instagram: https://www.instagram.com/manuscrypts/
X: https://twitter.com/manuscrypts
Website: https://www.manuprasad.com

Follow Sanjay Ramakrishnan

LinkedIn: https://www.linkedin.com/in/rsanjay/
Website: https://www.multiplyventures.com/web/