With the midterms just weeks away, Democrats have an opportunity to win big. But as Trump loses support among independents and even longtime Republicans, the Democratic Party's own brand is still struggling. This week, we're joined by political content creator Matteo (@The Justice Guy) to discuss what Democratic candidates are getting right, why voters are turning away from Trump, and what Democrats need to do to earn their support.

Check out Matteo: @TheJusticeGuy

Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.

This week, comedian and political creator Bill Jubran joins Branding Democrats to talk about what happens when politics gets so absurd it almost writes the jokes for you.

We dig into Trump’s attempt to ban CNN, MS NOW, and Politico from the White House—and the incredible revelation that one of the supposedly dangerous anonymous sources cited to justify the ban was JD Vance himself. We also talk about Republicans suddenly trying to distance themselves from Trump ahead of the midterms, what the latest polling tells us about the Democratic brand, and why voters seem hungry for something new.

Plus: how do you use humor against Trump without minimizing the stakes? Why is the right so good at creating simple, sticky political brands?

Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.

This week, we dig into reports that Trump wants Republicans to run national ads touting his “accomplishments”—the kind of broad, party-level branding Ken has been begging Democrats to invest in for years.

The irony? Trump is trying to sell his brand just as Americans are souring on what it has delivered. We talk about the “Trump Slump”—rising costs, economic anxiety, war, and a growing affordability crisis—and why Democrats need to make sure voters know exactly who owns it.

Plus, new polling shows an overwhelming majority of Americans believe corruption is at an all time high. We break down why cost, chaos, and corruption could give Democrats a simple, powerful framework heading into the midterms—and why beating Trump still isn’t enough. Democrats need to give voters a clear reason to believe in the Democratic brand, too.

Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.