Brand at the Top: Why CEOs Can’t Ignore Brand copertina

Brand at the Top: Why CEOs Can’t Ignore Brand

Brand at the Top: Why CEOs Can’t Ignore Brand

Ascolta gratuitamente

Vedi i dettagli del titolo

A proposito di questo titolo

In this episode of The Good Brand Podcast, we sit down with Catherine Connolly, Executive Chair of Prime Light Group, to explore how brand shapes boardroom decisions and business strategy. From her early career in B2B marketing to leading global and mid-sized companies, Catherine shares candid insights on using data to earn credibility at board level, why consistency beats trends, and how brand becomes the anchor for growth. It’s a practical, no-nonsense look at why brand truly belongs on the leadership agenda.

Ancora nessuna recensione