My old boss threw me under a bus, but it's not as dramatic as it sounds.

If you're a brand creator, but you still feel like your client is the one steering the project, this one’s for you.

In this episode, I share the catalyst that helped me shape my consultant identity including:

• The impact of bendy boundaries on how clients see you
• The BOLD framework and how you can use it to intentionally develop your own positioning as a consultant

• How your consultant identity affects everything, from marketing and sales calls to your final presentation

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Learn Brand Strategy - The Brand Method program Find me on Instagram

Brand Strategy is the real advantage for designers right now, not AI.

But a framework and a template on their own won’t give you what you need to win brand strategy work.

If you’re weighing up a brand strategy course, and want to sort the wheat from the chaff before you invest, this one’s for you.

I dig into the 3 things every brand strategy education program or course should cover, including:

• Why brand strategy is an advantage, not a silver bullet
• The essential process step so many brand strategy courses skip
• The soft skills a six-week course alone can’t give you
• How to get client bums on seats once you’ve learnt the system

Brand strategy isn’t a quick fix. Learn it properly and it becomes an advantage you give yourself for the long haul.

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Learn Brand Strategy - The Brand Method program Find me on Instagram

Andy Starr told me in this podcast he's not a master. He lied. Or at least I disagree.

In this expedition through what's wrong, right, problematic, and possible in the disciplines surrounding branding, Andy shows he is a master challenger, disruptor, and divergent thinker.

Prepare for discussion on:

• The value and purpose of simplifying strategy

• Reasons to embrace messiness and chaos

• How brand strategy has been devalued and where to from here

• What happens when questions don't work

• Creating advantage through difference

...and so much more.

About Any Starr:

Andy is an award-winning brand architect and strategic sparring partner for business leaders.

A musician and recovering law student, he teaches MBA candidates in the EU, is a co-founder of an LA-based public safety tech brand, and splits his time between the US and Austria.

No business-changing whiteboard books. Yet. But he did do a Top-1% TEDx talk, so that has to count for something...

Connect with Andy on LinkedIn Find out more about Critique

Connect with Bec Hughes:

Check out The Brand Method

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