In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect: The Nudge Psychology That Steers Our Everyday Behavior. Together, they dive into the quirky yet profound ways that tiny changes—think a simple housefly sticker in a urinal—can dramatically shift our decisions and habits.

Join us as Eva and Tim unpack the stories and science behind these small interventions, from the power of naming an "effect," to surprising marketing strategies, the influence of groupthink, and real-world examples like the "Cobra Effect." Along the way, you'll learn why imperfections can make products more appealing, how unintended consequences play out in public policy, and why sometimes being nudged in the right direction matters more than knowing exactly why you changed your behavior. Whether you're a marketer, policy maker, or just curious about how our minds work, this episode is packed with playful insights and practical advice on harnessing the subtle art of nudging.

Show Notes page with audio, text, resources: https://www.rogerdooley.com/the-housefly-effect/

Amazon - The Housefly Effect: https://amzn.to/3Ky34E4

LinkedIn - Eva van der Broek: https://www.linkedin.com/in/evdbroek/

LinkedIn - Tim den Heijer: https://www.linkedin.com/in/timdenheijer/

Connect with Roger:

https://www.linkedin.com/in/dooley/

https://www.threads.net/@rogerdooley

https://www.facebook.com/roger.dooley

https://www.instagram.com/rogerdooley/

Roger's Stuff:

Website: https://www.rogerdooley.com

Neuromarketing: https://www.neurosciencemarketing.com/blog

Forbes: https://www.forbes.com/sites/rogerdooley/

In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neuromarketing and consumer neuroscience. Thomas Ramsoy shares insights from his book, "How to Make People Buy," which delves into the science behind what drives consumer behavior—emphasizing that genuine engagement, interest, and desire are far more effective than manipulation or trickery. He highlights how the understanding of unconscious decision-making, micro-decisions, and behavioral design is transforming the way marketers approach their craft.

The conversation also covers the practical implications of neuroscience and AI in marketing, including the importance of capturing attention within the first second of a digital ad and avoiding common design pitfalls such as the "corner of death." Thomas Ramsoy explains how AI is making neuromarketing tools and insights more accessible to businesses of all sizes, enabling more precise prediction and optimization of campaigns. By integrating neuroscience methods and advanced machine learning models, companies can diagnose and improve their customer engagement strategies while keeping ethical considerations at the forefront.

Show notes, audio, transcript, resources: https://www.rogerdooley.com/thomas-ramsoy-buy/

BOOK: How to Make People Buy (Amazon) - https://amzn.to/4i2EGGE

Connect with Thomas:

Website - https://www.neuronsinc.com/

Website: https:/thomasramsoy.com/

LinkedIn - https://www.linkedin.com/in/tzramsoy/

Connect with Roger:

https://www.linkedin.com/in/dooley/

https://twitter.com/rogerdooley

https://www.threads.net/@rogerdooley

https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/

Roger's Stuff:

Website: https://www.rogerdooley.com

Neuromarketing: https://www.neurosciencemarketing.com/blog

Forbes: https://www.forbes.com/sites/rogerdooley/

In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Rainmakers Do Differently, which is rooted in groundbreaking research on how top professionals win and grow client relationships in the increasingly competitive world of professional services. Dixon unpacks the five distinct profiles that partners in fields like law, accounting, and consulting tend to fall into, with a particular focus on the "Activator"—a proactive, well-networked rainmaker who brings new ideas to clients and promotes deep collaboration within firms.

Dixon explains that while only about 15–20% of partners naturally exhibit strong activator traits, everyone can learn to adopt key behaviors that set activators apart: maintaining a regular business development cadence, building broad and deep networks, and proactively creating value for clients. He reveals that the biggest client complaint isn't over-contact; instead, it's wishing they heard more from their trusted advisors with fresh insights and opportunities. The conversation offers practical takeaways for both leaders and individuals in professional services who want to move beyond waiting for the phone to ring and instead, become indispensable partners in their clients' success.

The Activator Advantage on Amazon - https://amzn.to/3FjUSED

Connect with Matt:
Website - https://www.dcminsights.com/
LinkedIn - https://www.linkedin.com/in/matthewxdixon/

Show notes, audio, text, links - https://www.rogerdooley.com/activator-advantage-matt-dixon/

Connect with Roger:
https://www.linkedin.com/in/dooley/
https://twitter.com/rogerdooley
https://www.threads.net/@rogerdooley
https://www.facebook.com/roger.dooley
https://www.instagram.com/rogerdooley/

Roger's Stuff:
Website: https://www.rogerdooley.com
Neuromarketing: https://www.neurosciencemarketing.com/blog
Forbes: https://www.forbes.com/sites/rogerdooley/

About Matt Dixon:
Matt Dixon is an acclaimed business researcher and author best known for co-writing "The Challenger Sale," published in 2011. After the book's release, he spent years traveling internationally to share its groundbreaking B2B sales insights with teams across the globe. Early in his journey—around 2012 or 2013—Dixon was invited to present his research to one of the world's top strategy consulting firms, marking the start of his influential role in shaping sales practices for leading professional organizations.