She asked a near-stranger at a Canadian networking event if she'd had Botox. In Turkey, that question is completely normal. Here, it nearly ended the conversation — and taught her everything she needed to know about the cultural line she'd just crossed.
In this episode of Boosted, I sit down with Gizem Uysal, founder and CEO of Deal Business Design Inc. and Director of Business Development at the Whitby Chamber of Commerce. Gizem is candid, funny, and refreshingly direct about what it actually takes to build a business and a new life in a country you weren't born in, and that directness is exactly what makes this conversation so good.
We talk about the bus ride in Toronto that convinced her, almost instantly, that Canada was where she wanted to build her life, what it was like learning Canadian business etiquette the hard way, and what it means when someone asks, "where are you from?"
We cover:
- The bus ride in Toronto, and the small moments of kindness that convinced her this was home
- Her path from physical therapist, to Turkish Airlines flight attendant flying to 65 countries, to founder of her own marketing business
- The Botox question that taught her where Canadian boundaries actually sit, and what she's learned about trust and honesty in Canadian business since
- Her own experience with the question this series keeps coming back to: how "where are you from?" used to make her anxious, and the moment someone reframed her accent from something to apologize for into an advantage
- The food, hospitality, and directness she wishes showed up more here in Canada
This episode is essential for anyone building a business in a new country, navigating the unwritten rules of Canadian networking, or figuring out how to ask the questions that matter without causing harm. If you've ever wondered whether asking "where are you from?" builds a bridge or a wall, this one is for you.
Part of the Boosted Season 2 guest series on the question we avoid, and how to ask it anyway.
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Connect with Trina on LinkedIn: https://www.linkedin.com/in/trinaboos/
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Link to my keynote where I spoke in more detail about the etiquette of the question, "Where are you from?" https://www.youtube.com/watch?v=1UzI6vESpB8
The GRACE Framework: https://boostacademyofexcellence.com/cibc/#grace-download
Connect with Gizem on Instagram: @dealbusinessdesign
Visit Gizem's website: www.dealbusinessdesign.com
Music by: In the City