🎙️ Burn It Down, Build It Better: Late ADHD Diagnosis, Accountability & Motherhood with Sandra Senn
✨ In This Episode
What happens when you know you’re capable… but your brain won’t cooperate?
In this honest, unfiltered conversation, Joanne sits down with Sandra Senn, founder of Business Mums Hub, to unpack late-diagnosed ADHD, dyslexia at 31, shame at 41, and the complicated layers of parenting while healing yourself.
This one is equal parts laughter, truth-telling and uncomfortable self-reflection — the kind that cracks something open.
Guest Bio
Meet Sandra Senn. An Irish powerhouse and the owner of Business Mums Hub. This bubbly ball of energy has worked around the world, running large teams, overseeing sales and marketing, and working in events. However, many of you will also know Sandra as the owner of Hashtag Insta Prints, a business she grew after having 2 gorgeous kids (3 if you count her techy-savvy gamer husband) to give her the freedom and lifestyle she wanted.
Facts about Sandra:
#1 Business Tip: Learn when to say no. As hard as it seems at the time, saying yes to the wrong things is even harder.
Guilty Pleasure: Chips and Gravy. I honestly love it!
Cause close to her heart: Helping to raise awareness about Post Natal Depression and encouraging women to seek help early when it comes to mental health issues and normalise the stigma around this
🧠 What We Talk About
00:01 – “TikTok diagnosed me first”: Sandra’s ADHD assessment at 41 and the unexpected shame that followed
00:02 – Recategorising 40 years of memories through a neurodivergent lens
00:05 – Discovering dyslexia at 31 (after years of reading slides out loud)
00:11 – Is ADHD a “superpower”… or is that pressure we don’t need?
00:14 – Why praising hard work over “being smart” matters more than we realise
00:21 – Parenting while healing: repair, accountability, and breaking generational patterns
00:31 – Trying ADHD medication (Vyvanse & Ritalin), burnout, and choosing lifestyle changes instead
00:35 – “Neurodivergence as a normal response to abnormal environments”
00:38 – Accountability as freedom (and why diagnosis isn’t a full stop)
00:46 – Safe and happy kids are loud kids — unlearning public shame
00:48 – Repairing with your children… and repairing with yourself
💬 Memorable Moments
“I always knew I wasn’t shit. There was just something shit going on.”
“Accountability is the key to freedom.”
“It’s not a full stop. You still have to do the work.”
“Safe and happy kids are really loud kids.”
📚 Resources + Mentions
Scattered Minds by Dr Gabor Maté
The Diary of a CEO podcast (episode featuring Dr Daniel Amen)
Dr Ash (parenting psychologist referenced in episode)
Business Mums Hub
Instagram: @businessmumshub
🎧 Listen + Subscribe
Listen on Apple Podcasts
Listen on Spotify
📲 Connect With Us
Instagram: @betterbeingme_
Website: https://betterbeingme.com.au
Explore the BBMe community + programs via the website if you’re ready for deeper support.
✍️ Share Your Thoughts
What story about yourself needs recategorising?
Where might accountability actually feel like freedom in your life?
🧡 Support the Show
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