Best of the Back Catalogue | How Shell Built Global Loyalty Success (#786)
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Best of the Back Catalogue | How Shell Built Global Loyalty Success (#786)
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This episode is sponsored by Tally – the loyalty platform from Phaedon.
Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.
See what’s possible at TallyLoyalty.com
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This week, we're revisiting a standout episode from the Let's Talk Loyalty's back catalogue, first released in 2020. Pavel Los, Former Global Loyalty Manager at Shell, shares how one of the world's largest brands built award-winning loyalty programmes across multiple markets—covering customer value, partnerships, meaningful measurement and sustainability.
Six years on, these insights remain just as relevant for anyone designing loyalty strategies today.
Show Notes:
1) Pavel Los
2) Shell Go+
3) Shell Clubsmart
4) #53: Driving Loyalty in Shell worldwide - Pavel Los shares insights on his award-winning loyalty programmes