Is ChatGPT really deciding who gets recommended, or is it just Googling for your customers? In this episode, Tyler Henn, founder of Hen House Digital Growth Studio, explains how to get ChatGPT to recommend your business, and why the “AI is all-powerful” story is costing small firms time and money.

If you’re a lawyer, solo practitioner, accountant, therapist or other professional service provider, the firm that gets recommended may not be the one posting the most. Your competitor could be getting picked right now while you wait for a magic fix.

Inside this conversation:

• Why ChatGPT works like a “glorified Googler” through query fan-out, and what that means for being found
• The Google Business Profile steps most owners skip, including why answering “no” beats leaving a question blank
• Review velocity: why a steady stream of recent reviews can beat a bigger pile of old ones, and how to ask for reviews that actually describe your work
• How a brand-new company reached the top six of about 3,300 competitors by owning a niche that nobody else was talking about
• Why podcasts, speaking and third-party mentions are credibility signals AI can find
• Why “AI will post everything for you” is a trap, and the real hack: be excellent, stay consistent, and make it right when you mess up

Don’t wait until a competitor takes the recommendation you should have had. Watch or listen now, then take the free 20-question AIthority Quotient assessment to see your own strengths and weaknesses.

Connect with Tyler on LinkedIn (Tyler Henn).

More from Be-Picked:
Are you positioned to get recommended by AI? Get your free AIthority Quotient report at: https://www.getyouraq.com
Get our books: The AIthority Quotient and Left of Trust at https://www.be-picked.com/books
Work with Andrew, or book him to speak: https://www.andrewcolsky.com
#lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com

How can attorneys and law firms build the kind of credibility that earns trust from potential clients and gets recognized by AI-powered search? In this episode, Andrew Colsky and Tyler Henn discuss why a strong online presence takes more than posting frequently or relying on SEO shortcuts.

They explore practical ways lawyers can make their expertise easier to discover and evaluate, including keeping business information consistent, sharing useful and specific content, and building a credible reputation through reviews and third-party mentions. They also discuss how AI search tools draw on information across the web, making clear expertise and credible references important signals.

For law firms looking to be found and considered by both prospective clients and AI systems, the takeaway is to demonstrate real expertise consistently, provide helpful information, and build a reputation others can validate.

More from Be-Picked:
Free chapter of Left of Trust: https://www.leftoftrust.com
Are you positioned to get recommended by AI? Get your free AIthority Quotient report at: https://www.getyouraq.com
Get the book: The AIthority Quotient at https://www.aithorityquotient.com
Get the book: Left of Trust at https://www.leftoftrust.com
Work with Andrew, or book him to speak: https://www.andrewcolsky.com
#lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com

In this episode, Andrew Colsky explores how lawyers and law firms can adapt to AI search, niche positioning, and strategic content to become more visible and more relevant to the clients they want to attract.

As AI-driven search changes how people discover legal services, generic content and broad positioning are becoming less effective. The firms that stand out are the ones that clearly demonstrate expertise, relevance, and an understanding of specific client problems.

What You’ll Learn:

• Why generic AI-generated content can make law firms less distinctive

• How attorneys can use AI while maintaining expertise and credibility

• Why useful, problem-solving legal content matters in AI search

• How niche positioning can strengthen attorney visibility

• How to create content around the questions real clients are asking

• Why specificity can help law firms stand out from competitors

• How attorneys can prepare for the changing search landscape

• What law firms should focus on now to build long-term online authority

If you're a lawyer or law firm leader looking for AI marketing for attorneys, law firm SEO, AI search visibility, legal content marketing, attorney marketing, or better client acquisition strategies, this episode offers practical ideas for adapting to the next generation of search.

Chapters

00:00 The Journey into AI

05:26 AI and Content Creation

11:24 AI Implementation Challenges

16:49 AI and Business Differentiation

23:15 The Future of Professional Services

More from Be-Picked:

Free chapter of Left of Trust: https://www.leftoftrust.com

Take the free Credibility Assessment: https://www.credibilitygenerator.com

Get the book: https://www.leftoftrust.com

Work with Andrew, or book him to speak: https://www.andrewcolsky.com

#lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch