Automation Shouldn't Replace Humans | Chris Dillon
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Chris Dillon wrote HighLevel's official WhatsApp course, has spoken for HighLevel in India and the Philippines, and is back on stage at Level Up in Dallas (October 26-29). On The Remote First Podcast, Athar Siddiqui sits down with Chris to talk about what 20 years as a football referee taught him about people, why automation should support humans rather than replace them, the detail most people miss in Alex Hormozi's speed-to-lead story, and why you should sell the outcome, not the software.
The Remote First Podcast is RepStack's LevelUp Speaker Series: conversations with the people speaking at Level Up about culture, building teams, client relationships and honest sales.
Chapters
0:00 Highlights
0:24 Intro
1:20 Welcome to the Remote First Podcast
2:41 Chris Dillon, HighLevel & WhatsApp
4:58 A lifelong QPR fan
7:51 What refereeing taught Chris about people
10:47 Leads are real people
12:32 You're one conversation away
14:26 Business is person to person
16:11 Automation should support humans
17:21 The London Underground lesson
19:54 Be detached from the outcome
23:15 The 5 or 10 minute train
23:47 The flaw in the speed-to-lead story
26:28 Chris's book: No One Gives a Sh*t About Your Business
29:03 What hospitals get right
31:29 Open the floodgates
32:55 Airport toilets & honest feedback
34:58 Desire paths
36:29 GaryVee's wine shop
37:48 Where attention lives: WhatsApp
39:34 Sell the outcome, not HighLevel
40:47 Believe in your product
41:51 Chris's Level Up Dallas talk
44:22 Networking without the sales pitch
46:44 Three days of sales pitches
48:28 Ethical sales & the 5 W's
51:56 Final words
ABOUT THE GUEST
Chris Dillon: author of HighLevel's official WhatsApp course, of Marketing Autopilots, and author of "No One Gives a Sh*t About Your Business".
ABOUT REPSTACK
RepStack (Inc. 5000, 2025 and 2026) builds remote teams for agencies. https://repstack.co
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