In this episode i was joined by our regular guest Rahul Bakaya - Head of marketing at Prospecta software. 

At the time of recording this it is the end of 2022 and teams are planning for the year ahead and discussing budget allocations.

This is a crucial period to decide what marketing programs will get what budgets, the competition is primarily between digital Vs physical/field marketing.

Here are the highlight topics of the episode:

1- Role of digital and physical in the marketing mix

2- How to plan for physical events

3- Which channel should have more funding?

4- How Prospecta is bracing itself for the economic uncertainty ahead 

Ben Le Ralph is the CEO of Impact Positive.

He has spent the last 15 years helping some of Australia’s largest and most iconic purpose-driven organizations design human-centered systems and processes and utilize cutting edge technology to scale their organizations without the undesirable side effects of accelerated growth.

In this episode we talk about some of the key points around process and system design like:

- At what stage should we start thinking about process design and org design

- How to overcome the loss of qualitative feedback that comes with automation

- Who should own system design and automation in the organization?

- What parts of the business should not be automated?

- A framework for systemization

- Automation in marketing

- Systems for large vs small business

- How to optimize existing processes for better UX

- Biggest miss from an automation standpoint

- Role of tech in strategy?

- Biggest challenge as a SaaS founder?

Ben has offered a free subscription to the users who signup after listening to this.

You can claim the free subscription at: 

https://www.impactpositive.co/

For recommendations and feedback, write to us at:

AOR@rumors.com.au

Enjoy!

In this episode we were joined by Mr John James. John is a marketing consultant with almost a decade of marketing experience. He is one of those marketers who believe in marketing beyond just numbers and work with the fundamentals of marketing which are the 4Ps.
He is the host of Champagne Strategy podcast where he has interviewed top B2b marketing personalities like Chris Walker and Brent Annells.

We asked John to clarify a lot of confusion around Growth, Content, Brand and some other marketing basics.

If you enjoy this episode be sure to leave a rating, or

Visit Us: www.rumors.com.au

Email: AOR@rumors.com.au

Enjoy!

Gabby Torres is the head of growth at Matrak.

Our guest Angeley Mullins is the CMO of Latana a b2b saas company focused on brand tracking. We dived into various aspects of marketing particularly D2C marketing and tactical Brand marketing.

Our guest in this episode is Mr. Brent Annells who is currently a CMO at a web 3.0 startup "Smart Token Labs". Brent has been in the startup and marketing space for over 30 years now. In this episode we dive into growth strategies for web 2 and web 3 startups , category creation , communities , culture and much more.

Our guest Shafaat Hashmi is a VC, marketer and a seasoned business man. In this episode we talked to him everything from starting a business to investors outlook on current market conditions.  Timestamps:  

2:03 - What are early signs of entrepreneurship qualities? 

4:24 - How to choose the right business?  

8:47 - Essentials for a successful startup 

10:59 - Considerations for building a modern company 

15:17 - Importance of branding for a startup 

19:31 - Role of marketing in revenue 

23:10 - What metrics to focus on?

 26:18 - Integrated precision marketing 

28:18 - Determining product market fit 

33:58 - How to create product market fit? 

34:17 - Category creation 

35:35 - Do you need a brand story?

Our guest Rahul Bakaya, is the head of marketing at Prospecta software. He helps us to answer the following questions:

  1- How to shift from a marketing coordinator to marketing manager role? 

2- Steps to take in your first 90 days as a marketing manager. 

3- Marketing strategy for an early tech startup

 4- How to build a marketing function from the start 

5- How to achieve sales and marketing alignment