The doors for the All-Access Pass are closing soon for this round: if you’ve been thinking about joining us, now’s the time: Join here

Coach Paulina Folaron joins Fab to talk holiday campaign planning: the timing mistakes marketers make every year, whether your brand even needs a “Christmas angle,” and a live reverse-engineering of three years of AMS’s own holiday campaigns.

ABOUT YOUR TEACHER

Paulina Folaron is passionate about anti-hustle ways of working while helping people scale their businesses and streamline operations. She specializes in analytics and creating sustainable marketing strategies that prevent the dreaded digital burnout, helping her clients build businesses without being on all the platforms, all the time.

LinkedIn: Paulina Folaron

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This one's a teaser. Fab's full, off-the-record conversation with Phill Agnew runs well over an hour and lives inside the AMS All-Access classroom, grab your ticket for a whole season of these: click here

ABOUT YOUR TEACHER

Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals.

LinkedIn: Phill Agnew

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From Christmas to Valentine's Day, access Billo's complete guide to winning holiday ad creatives: click here
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Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access Pass

Rust out is coming for marketers next, burnout's sneakier, quieter cousin, and it's just as damaging. In this episode, Fab is joined again by AMS coach Paulina Folaron, aka the Solutions Sorceress Supreme, to unpack the anti-hustle trend taking over Gen Z's corner of TikTok: bare minimum Mondays, lazy girl jobs, and rust out.

They get into why the old hustle-harder playbook stopped working, what sustainable performance actually looks like for marketers, and one genuinely practical way to start tracking your own impact.

ABOUT YOUR TEACHER

Paulina Folaron is an operations and digital marketing strategist, self-styled "Solutions Sorceress Supreme," who brings a bit of witchy, a bit of whimsy, and a lot of anti-hustle energy to everything she does. She's a coach at Alt Marketing School, helping people scale their businesses and build sustainable, analytics-driven marketing without the burnout.

Website: paulinafsolutions.com
LinkedIn: Paulina Folaron

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Collect and showcase testimonials effortlessly with Senja

Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing

Grab 3 months of Canva Pro free with code ALTMARKETING3: click here

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

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Ready to build a smarter, more sustainable marketing strategy without burning out? Join our free Visibility Challenge and start showing up as yourself, not just your brand:join the challenge

AI is quietly taking over paid social, and Fab kicks things off with a quiz for AMS coach Becca Holloway: what percentage of LinkedIn comments were entirely AI-generated between April and June this year?

From there, they dig into Meta's brand-new Ads MCP connector, which lets AI agents build and manage Partnership Ads on your behalf, and Meta One, Meta's new paid subscription gatekeeping insights tools that used to be free.

ABOUT YOUR TEACHER

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social, specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media newsletter called The Social Line.

LinkedIn: Becca Holloway
Instagram: beccasocialstudio

BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝
Our course library
Our certification

OUR SPONSORS 🪩
Collect and showcase testimonials effortlessly with Senja
Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing
Grab 3 months of Canva Pro free with code ALTMARKETING3: click here
View all sponsors and offers

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify

Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access Pass

In this episode, Fab is joined by AMS ambassador Lara Parry, better known in the community as the "AMS Gossip Girl" for her eye for a brilliant campaign before anyone else clocks it: to break down three brand collabs that shouldn't have worked, and did: Seep's nostalgic "Overheard in Waitrose" billboard, KFC's unlikely chicken-and-wine pop-up with La Vieille Ferme, and the Huda Beauty TikTok ad that stopped Lara's scroll cold.

ABOUT YOUR TEACHER

Lara Parry is a brand marketing and commercial strategist working with purpose-led and creative brands auditing the whole business for revenue leaks, new revenue streams and offers, and building out the brand ecosystem around them.

She's the founder of LIP Studio, a brand strategy consultancy, and The Creative Collective Brighton, a 1,000+ member creative community built in eight months through organic, audience-led strategy. Her results include a 57% LinkedIn click-through rate against a 0.4% industry benchmark and 19.7% Instagram growth in under a month, entirely organic.

LinkedIn: Lara Parry

Instagram: l.i.pstudio

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Collect and showcase testimonials effortlessly with Senja

Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing

Grab 3 months of Canva Pro free with code ALTMARKETING3: click here

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

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Join us in person for the Business of Marketing — 100+ fellow marketing professionals, November 13th in London. Get your ticket here: click

Fab and Becca get into why ad disclosure isn't actually what tanks a sponsored campaign's performance (spoiler: it's thin content and short watch time doing the damage), how to brief creators without over-scripting them, and close things out with New Bedford Whaling Museum's brilliantly petty "worst aquarium ever" merch stunt.

ABOUT YOUR TEACHER

Becca Holloway is an award-winning social media consultant with twelve years of experience in paid social, specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media newsletter called The Social Line.

Instagram: click
LinkedIn: click

BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝
Our course library
Our certification

OUR SPONSORS 🪩
Collect and showcase testimonials effortlessly with Senja

Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing

Grab 3 months of Canva Pro free with code ALTMARKETING3: click here

View all sponsors and offers

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify

Meet Mel, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click

Fab brings speaker Mel on the podcast to chat why being interested beats trying to be interesting, why your marketing career doesn't need to be a straight line, and why you're always at least one week ahead of someone who needs what you already know.

ABOUT YOUR TEACHER

Mel is a freelance copywriter and Managing Partner and Brand Voice Lead at Copy Or Die, the copywriting agency for brands who wanna live forever.

She also hosts the indie business club podcast for freelancers, founders and business owners, talking about all the issues that face people doing their own thing. Mel's a qualified careers advisor, event speaker and Freelancer Magazine columnist. She lives with her family in Northamptonshire, far too far from the sea.

Instagram: click
LinkedIn: click

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library
Our certification

OUR SPONSORS 🪩

Collect and showcase testimonials effortlessly with Senja

Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing

Design like a pro — grab 3 months of Canva Pro free with code ALTMARKETING3

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Meet Margaret, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click

Fab and Margaret get into what actually makes a pitch land: context switching between totally different clients without losing your edge, and figuring out who's really signing off on the budget (hint: it's not always the person sat across from you).

ABOUT YOUR TEACHER

Margaret Ward is the Founder and Managing Director behind CC Consultancy, an email marketing agency helping e-commerce brands turn their email list into their most valuable asset.

Known for blending bold strategy with creative storytelling, Margaret and her team have worked with brands across fashion, wellness, homeware, and gifting to design high-converting emails that feel human and drive real results.

Instagram: click

LinkedIn: click

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Collect and showcase testimonials effortlessly with Senja

Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing

Grab 3 months of Canva Pro free with code ALTMARKETING3: click here

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify