London Marathon weekis London’s biggest brand behaviour lab. In this bonus solo episode, Fab breaks down the smartest race-week campaigns brands keep copying, and the principles behind them.

You’ll learn how adidas turned a record into proof, why Burger King made a “results sheet” for a Whopper, and how Vaseline became the Official Nipple Protector and somehow made it work.

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You’ve tried AI. It’s given you something. But it’s not quite what you meant.

In this episode, Nick Crawford breaks down why AI outputs go beige (spoiler: it’s usually the brief), and how to get consistently useful results using his TWIST framework.

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ABOUT YOUR TEACHER 👩‍🏫

Senior marketing consultant with over 20 years of experience helping brands overcome marketing challenges. Started using AI in 2017 and now focuses on training and deploying AI solutions in a non-technical way.

• Want the TWIST framework resources? Click here
• AI for Non-Techies: Click here
• Nick’s website: Click here
• Nick’s AI Power Hour: Book here
• Platforms mentioned: ChatGPT, Claude, Gemini, Copilot, Notion

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If you’ve been feeling like you’re working harder for less (and somehow still one invoice away from a stress rash), this episode is going to feel like a cold glass of water.

Fab is breaking down the Planable x SE Ranking 2026 Agency Profitability Report: and the data is honestly so juicy.

And the difference between those two worlds isn’t “work harder” or “post more”. It’s hitting a few specific, very unsexy milestones that change the maths of your business.

Planable x SE Ranking 2026 Agency Profitability Report: access here

BECOME A SMARTER MARKETER 👇

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CONNECT WITH AMS 🤝

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OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

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Engagement hasn’t vanished. It’s just moved house. It’s chilling on the “unsexy” platforms you’ve been ignoring.

In this episode, Fab breaks down Buffer’s latest report and shows you where the chats are actually happening right now, plus what to DO next so you can stop blaming the algorithm and start building community that converts.

Source: Buffer 2026 State of Social Engagement Report

BECOME A SMARTER MARKETER 👇

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CONNECT WITH AMS 🤝

Our course library

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OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

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Marketing is changing FAST, and 2026 isn’t waiting for anyone.

In this episode, we’re breaking down the skills that’ll keep you ahead of the chaos, like performance analysis (yes, numbers can be your bestie), AI literacy (so you’re driving the tools, not being dragged by them), showing up on social without selling your soul, and building a community that actually gives a damn.

Post-Mortem Template: download here

Skills on the Rise: The Fastest-Growing Skills in 2026: read here

BECOME A SMARTER MARKETER 👇

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CONNECT WITH AMS 🤝

Our course library

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OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

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Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsession

Fab is joined by copywriter and content strategist Gudrun Lauret to dive deep into the world of USPs, your Unique Selling Proposition.

Whether you’re a marketer, freelancer, or small business owner, discover how to pinpoint what genuinely sets you apart, avoid sounding generic, and confidently attract (or repel!) the right clients.

A copywriter and content marketer, Gudrun had her first piece of writing published aged 14. Passionate about helping business owners to make the world a better place, she works with them to find their USP, to define what makes them different and to use these to inspire others to support their causes. She lives in rural France with her husband and a rescue dog, and can usually be found with her nose in a book.

Connect with her over at gudrunlauret.com

BECOME A SMARTER MARKETER 👇

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CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

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Join our Spring event season: https://amschool.click/classinsession

In this episode, we’re diving into the essentials of writing a business plan with Fab and expert guest Vikkie Richmond. Whether you’re just starting out or looking to refresh your strategy, you’ll discover why having a solid business plan is more than just a tick-box exercise.

If you’ve ever felt stuck or unsure where to start, this episode offers actionable advice and a dose of motivation to get you moving forward. Tune in and start building the business plan (and career) that’s right for you!

ABOUT YOUR TEACHER 💛

Vikkie Richmond is CEO and founder of Red and White Media, helping small businesses and growing organisations communicate with consistency and clarity through brand-led copywriting and comms.

She brings over ten years of experience in strategic and brand-led, tone-of-voice copywriting, marketing, and communications. This is her second business; the first saw five successful years as a marketing virtual assistant, specialising in content creation and strategy.

Connect with Vikkie on her website and LinkedIn

Book an online 'Business Blueprint: Planning and goal-setting' session and mention AMS for a special discount. You'll leave the two-and-a-half-hour session with a clear business plan, a set of clear goals for the next twelve months, and a much clearer idea of where you're going. Enquire on her website

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

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OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

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Join our Spring event season: https://amschool.click/classinsession

Ready to turn your LinkedIn into a powerful tool for winning clients (without the ick)?

In this episode, Fab Giovanetti is joined by Sarah Clay, author, keynote speaker, and employee advocacy expert, to share no-nonsense tips for marketers who want to show up authentically and use LinkedIn to build genuine business relationships.

Whether you’re a LinkedIn pro, or just getting started, tune in for practical strategies, a bit of fun, and fresh ways to attract the right opportunities, no sleazy sales tactics required! Give this a listen and get ready to make your LinkedIn presence work for you.

ABOUT YOUR TEACHER 💛

Sarah Clay is an author, keynote speaker, and Employee Advocacy trainer and consultant to B2C and B2B companies. Sarah offers a no-nonsense, accessible approach to LinkedIn that makes learning feel doable (and even a bit fun). Sarah helps business owners and teams get more leads from LinkedIn, whether that’s teaching them how, doing it for them, or a mix of both.

Sarah’s work blends personal branding, content creation, and coaching, and it’s been described as part strategy, part confidence-building, part “finally someone said it out loud.” Sarah also supports students and early-career marketers, and is a guest lecturer at several UK universities.

Connect with Sarah on LinkedIn, Instagram or her website

Access Sarah Clay's easy peasy metrics chart where you can keep a record of how well you're doing on LinkedIn: click here

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

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OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

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