The doors for the All-Access Pass are closing soon for this round: if you’ve been thinking about joining us, now’s the time: Join here

Coach Paulina Folaron joins Fab to talk holiday campaign planning: the timing mistakes marketers make every year, whether your brand even needs a “Christmas angle,” and a live reverse-engineering of three years of AMS’s own holiday campaigns.

ABOUT YOUR TEACHER

Paulina Folaron is passionate about anti-hustle ways of working while helping people scale their businesses and streamline operations. She specializes in analytics and creating sustainable marketing strategies that prevent the dreaded digital burnout, helping her clients build businesses without being on all the platforms, all the time.

LinkedIn: Paulina Folaron

BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝
Our course library
Our certification

OUR SPONSORS 🪩
Collect and showcase testimonials effortlessly with Senja
Stay ahead on everything social media with Annie-Mai’s newsletter The Social Tea by Girl Power Marketing
Grab 3 months of Canva Pro free with code ALTMARKETING3: click here
View all sponsors and offers

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify

This one's a teaser. Fab's full, off-the-record conversation with Phill Agnew runs well over an hour and lives inside the AMS All-Access classroom, grab your ticket for a whole season of these: click here

ABOUT YOUR TEACHER

Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals.

LinkedIn: Phill Agnew

BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝
Our course library
Our certification

OUR SPONSORS 🪩
From Christmas to Valentine's Day, access Billo's complete guide to winning holiday ad creatives: click here
Create AI-driven surveys so your market research can reach elite status with Survey Monkey: find out more
View all sponsors and offers

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify

Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access Pass

Rust out is coming for marketers next, burnout's sneakier, quieter cousin, and it's just as damaging. In this episode, Fab is joined again by AMS coach Paulina Folaron, aka the Solutions Sorceress Supreme, to unpack the anti-hustle trend taking over Gen Z's corner of TikTok: bare minimum Mondays, lazy girl jobs, and rust out.

They get into why the old hustle-harder playbook stopped working, what sustainable performance actually looks like for marketers, and one genuinely practical way to start tracking your own impact.

ABOUT YOUR TEACHER

Paulina Folaron is an operations and digital marketing strategist, self-styled "Solutions Sorceress Supreme," who brings a bit of witchy, a bit of whimsy, and a lot of anti-hustle energy to everything she does. She's a coach at Alt Marketing School, helping people scale their businesses and build sustainable, analytics-driven marketing without the burnout.

Website: paulinafsolutions.com
LinkedIn: Paulina Folaron

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Collect and showcase testimonials effortlessly with Senja

Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing

Grab 3 months of Canva Pro free with code ALTMARKETING3: click here

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify