Alt Marketing School copertina

Alt Marketing School

Alt Marketing School

Di: Fab Giovanetti
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A proposito di questo titolo

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

2025 Fab Giovanetti Economia Marketing Marketing e vendite Politica e governo
Episodi
  • EP 281 - Getting Reliable Results with AI Prompting with Nick Crawford

    EP 281 - Getting Reliable Results with AI Prompting with Nick Crawford
    Apr 19 2026

    Join our Spring event season: https://amschool.click/classinsession

    You’ve tried AI. It’s given you something. But it’s not quite what you meant.

    In this episode, Nick Crawford breaks down why AI outputs go beige (spoiler: it’s usually the brief), and how to get consistently useful results using his TWIST framework.

    BECOME A SMARTER MARKETER 👇

    Get weekly lessons in your inbox for £0: Signup for the newsletter

    ABOUT YOUR TEACHER 👩‍🏫

    Senior marketing consultant with over 20 years of experience helping brands overcome marketing challenges. Started using AI in 2017 and now focuses on training and deploying AI solutions in a non-technical way.

    • Want the TWIST framework resources? Click here
    • AI for Non-Techies: Click here
    • Nick’s website: Click here
    • Nick’s AI Power Hour: Book here
    • Platforms mentioned: ChatGPT, Claude, Gemini, Copilot, Notion

    CONNECT WITH AMS 🤝

    Our course library

    Our certification

    OUR SPONSORS 🪩

    From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

    Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

    View all sponsors and offers

    SUPPORT 🫶

    Leave a review on Apple Podcasts

    Leave a rating on Spotify
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    38 min
  • EP 279 - The Exact Milestone That Makes Marketing Agencies Profitable

    EP 279 - The Exact Milestone That Makes Marketing Agencies Profitable
    Apr 5 2026

    If you’ve been feeling like you’re working harder for less (and somehow still one invoice away from a stress rash), this episode is going to feel like a cold glass of water.

    Fab is breaking down the Planable x SE Ranking 2026 Agency Profitability Report: and the data is honestly so juicy.

    And the difference between those two worlds isn’t “work harder” or “post more”. It’s hitting a few specific, very unsexy milestones that change the maths of your business.

    Planable x SE Ranking 2026 Agency Profitability Report: access here

    BECOME A SMARTER MARKETER 👇

    Get weekly lessons in your inbox for £0: Signup for the newsletter

    CONNECT WITH AMS 🤝

    Our course library

    Our certification

    OUR SPONSORS 🪩

    From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

    Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

    View all sponsors and offers

    SUPPORT 🫶

    Leave a review on Apple Podcasts

    Leave a rating on Spotify
    Mostra di più Mostra meno
    13 min
  • EP 282 - The Platforms Where Engagement Is Actually Growing (it’s NOT What You Think)

    EP 282 - The Platforms Where Engagement Is Actually Growing (it’s NOT What You Think)
    Apr 26 2026

    Engagement hasn’t vanished. It’s just moved house. It’s chilling on the “unsexy” platforms you’ve been ignoring.

    In this episode, Fab breaks down Buffer’s latest report and shows you where the chats are actually happening right now, plus what to DO next so you can stop blaming the algorithm and start building community that converts.

    Source: Buffer 2026 State of Social Engagement Report

    BECOME A SMARTER MARKETER 👇

    Get weekly lessons in your inbox for £0: Signup for the newsletter

    CONNECT WITH AMS 🤝

    Our course library

    Our certification

    OUR SPONSORS 🪩

    From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

    Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

    View all sponsors and offers

    SUPPORT 🫶

    Leave a review on Apple Podcasts

    Leave a rating on Spotify
    Mostra di più Mostra meno
    8 min
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