Are you a lawyer wondering how to build a brand that actually drives growth? In this episode of the Alpha Lawyer Podcast, host Jason Marsh speaks with John Rizvi, founder of the Patent Professor® law firm, board-certified patent attorney, and author of If You Brand It, They Will Come. John shares how he transformed a niche intellectual property practice from a spare bedroom into an eight-figure firm by focusing on one powerful strategy: branding that owns attention instead of renting it. You’ll hear practical insights on how any law firm can create a memorable identity, earn client trust faster, and position themselves as the go-to authority in their space, without relying solely on paid ads. 🎧 Listen to learn: ✔️ Why branding is the true foundation of sustainable law firm growth ✔️ The difference between renting attention through ads and owning it through brand recognition ✔️ How a trademarkable, memorable name can attract better clients and reduce price shopping ✔️ Simple ways to reinforce your brand through intake, client experience, and communication ✔️ Why niching down expands your opportunities instead of limiting them ✔️ The mindset shift lawyers must make to stand out in a crowded legal market 🔗 Follow and Connect with John Rizvi 💼 LinkedIn: https://www.linkedin.com/company/thelawfirmgrowthprofessor/ 📱 Instagram: https://www.instagram.com/thelawfirmgrowthprofessor 📺 YouTube: https://youtube.com/@thelawfirmgrowthprofessor 📘 Facebook: https://www.facebook.com/share/1FBjcCQdQk/ 🔗 Follow and Connect with Host, Jason Marsh 🌍 Website: https://www.alphalawyer.io/ 💼 LinkedIn: https://www.linkedin.com/in/marshjason/ 📺 YouTube: https://www.youtube.com/@GoAlphaLawyer 🔗 Linktree: https://linktr.ee/alphalawyer

Are you a lawyer wondering how to actually turn AI into a competitive advantage, not just another shiny tool?

In this episode of The Alpha Lawyer Podcast, host Jason Marsh sits down with C. Todd Smith, founder of C. Todd Smith Law and a longtime tech leader in the Florida legal community. Todd shares how he’s transforming his firm into an AI-driven law practice, using tools like ChatGPT, Copilot, and NotebookLM to streamline workflows, boost productivity, and empower his team to think with AI, not just use it.

You’ll hear practical insights on how any firm can start adopting AI responsibly, get buy-in from their team, and design a visible AI strategy that everyone participates in.

🎧 Listen to learn: ✔️ The 3 stages of AI adoption for law firms: exploring, engaging, and optimizing ✔️ How to create a visible AI strategy your entire team understands and supports ✔️ The 10-80-10 framework for safe, high-quality AI output ✔️ How to use AI for meetings, SOPs, and training — even to generate internal podcasts ✔️ Why AI will transform staffing, billing models, and client service faster than most expect ✔️ The mindset shift from “using AI” to thinking with AI

🔗 Follow and Connect with Guest, C. Todd Smith 🌐 Website: https://ctoddlaw.com/ 💼 LinkedIn: https://www.linkedin.com/in/ctoddsmith/ 📱 Instagram: https://www.instagram.com/ctoddlaw/ 📰 Newsletter:https://bit.ly/JoinToddBot

🔗 Follow and Connect with Host, Jason Marsh 🌍 Website: https://www.alphalawyer.io/ 💼 LinkedIn: https://www.linkedin.com/in/marshjason/ 📺 YouTube: https://www.youtube.com/@GoAlphaLawyer 🔗 Linktree: https://linktr.ee/alphalawyer

Are you a lawyer trying to get better results from Google Local Service Ads (LSAs) for your law firm? In this episode of The Alpha Lawyer Podcast, Jason Marsh sits down with Thomas Glasgow, founder of 1122 Marketing and a leading expert in Google Local Service Ads for law firms. Thomas lays out a clear, step-by-step framework for achieving peak LSA performance, focusing on the two biggest levers most firms overlook: what happens on the call and how you rate the lead afterward. You’ll learn how to “train” Google’s AI to send more qualified prospects, improve your intake process so Google perceives a great searcher experience, and use the feedback survey to shape future lead quality (without obsessing over credits). Thomas also shares practical advice on responsiveness scores, branded vs. non-branded queries, geo targeting, and when LSAs are not the right channel. 🎧 Listen now and learn: ✔️ Why searcher experience (not budget) is the #1 driver of LSA rank ✔️ The call protocols that “teach” Google which leads you want (and don’t) ✔️ Exactly how to use “Rate this lead” to improve future lead quality ✔️ Intake do’s & don’ts that boost conversions and LSA performance ✔️ How to monitor and fix your responsiveness score (and when to use “all leads” as a temporary lever) ✔️ Smart takes on branded LSA traffic—when it helps and how to measure it ✔️ Realistic timing, budgets, and what “going all in” on LSAs actually looks like 🔗 Follow and Connect with Thomas Glasgow 🌐 Website: https://www.1122marketing.com/ 📅 Book a meeting: Free live audit screenshare with actionable insights 📖 ABA Article: https://www.americanbar.org/groups/law_practice/resources/law-practice-today/2025/august-2025/train-google-las-ai-more-leads/ 💼 LinkedIn: https://www.linkedin.com/in/thomas-glasgow-14163942/ 🔗 Follow and Connect with Host, Jason Marsh 🌍 Website: https://www.alphalawyer.io/ 💼 LinkedIn: https://www.linkedin.com/in/marshjason/ 📺 YouTube: https://www.youtube.com/@GoAlphaLawyer 🔗 Linktree: https://linktr.ee/alphalawyer