Are you a lawyer wondering how to build a brand that actually drives growth? In this episode of the Alpha Lawyer Podcast, host Jason Marsh speaks with John Rizvi, founder of the Patent Professor® law firm, board-certified patent attorney, and author of If You Brand It, They Will Come. John shares how he transformed a niche intellectual property practice from a spare bedroom into an eight-figure firm by focusing on one powerful strategy: branding that owns attention instead of renting it. You’ll hear practical insights on how any law firm can create a memorable identity, earn client trust faster, and position themselves as the go-to authority in their space, without relying solely on paid ads. 🎧 Listen to learn: ✔️ Why branding is the true foundation of sustainable law firm growth ✔️ The difference between renting attention through ads and owning it through brand recognition ✔️ How a trademarkable, memorable name can attract better clients and reduce price shopping ✔️ Simple ways to reinforce your brand through intake, client experience, and communication ✔️ Why niching down expands your opportunities instead of limiting them ✔️ The mindset shift lawyers must make to stand out in a crowded legal market 🔗 Follow and Connect with John Rizvi 💼 LinkedIn: https://www.linkedin.com/company/thelawfirmgrowthprofessor/ 📱 Instagram: https://www.instagram.com/thelawfirmgrowthprofessor 📺 YouTube: https://youtube.com/@thelawfirmgrowthprofessor 📘 Facebook: https://www.facebook.com/share/1FBjcCQdQk/ 🔗 Follow and Connect with Host, Jason Marsh 🌍 Website: https://www.alphalawyer.io/ 💼 LinkedIn: https://www.linkedin.com/in/marshjason/ 📺 YouTube: https://www.youtube.com/@GoAlphaLawyer 🔗 Linktree: https://linktr.ee/alphalawyer