On this episode of Agency Forward, I'm joined by Leslie Camacho.

Leslie is an EOS Implementer who works only with agencies. Leslie helps owners run on the Entrepreneurial Operating System, with most of the work going into the "healthy" half of healthy and smart: core values, team health, and how owners lead and manage.

I wanted Leslie on because of a sharp take on what AI does to an agency: it makes you faster at everything, including the things that are already broken. If your culture is weak, AI just grows the people problems along with the output. We talked about why that happens, how a role can change in a few weeks without anyone saying it out loud, and the small, consistent habits that keep a team healthy while the work speeds up.

In this episode, we discuss:

• Why AI exposes weak cultures, and why "culture is how you do everything"
• How AI piles on decisions and changes someone's job, especially for people with ADHD or trauma
• Core values you can hire, fire, review and reward against, and revisiting them every quarter
• Delegate and Elevate as a way to catch burnout in the "good at it but don't like it" work
• Why owners who hate the word "management" should learn to be a great boss, and how AI can teach you
• Two book picks: Heal to Lead by Kelly Campbell and The Book of Joy
• And more...

You can learn more about Leslie on LinkedIn and at LeslieCamacho.com.

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Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

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No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at dynamicagencyos.com/community.

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Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I'm joined by Tim Kilroy, back for his third time on the show.

Tim is the founder of the WTF Agency Method and Build Your Agency Better. He's founded, scaled and sold multiple agencies over 25+ years in digital marketing, and now coaches agency owners full-time. He writes the Agency Inner Circle newsletter twice a week, and he recently launched the Agency Field Guide, a directory that only lists agencies willing to show evidence of their work.

I wanted Tim back because a lot of agencies are pouring money into AI tools and workflows to do the same work they've always done, faster. Tim calls it arming yourself to fight the last war. We talked about where AI earns its keep in an agency, and where leaning on it makes your work blander and your agency easier to forget.

In this episode, we discuss:

• Why AI-written marketing misses the overlap between what the brand knows and what the buyer knows
• Why an agency selling its own software is usually competing with a VC-funded company and losing
• Why the job is to be unforgettable rather than efficient, and how AI rounds off your sharp edges
• What to hand AI (research, finding what you missed) and what to keep (writing and decisions)
• Why AI pushes agencies out of the execution room and into the strategy room
• And more...

You can learn more about Tim on LinkedIn, at timkilroy.com, or at agencyfieldguide.com.

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Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at dynamicagencyos.com/community.

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I'm joined by Raul Hernandez.

Raul is the founder of Do Good Work, a growth and operations advisor who helps founder-led B2B service businesses build and own their own AI systems instead of renting someone else's.

He built and led a revenue team that produced $50 million and made the Inc. 5000 the same year, and he's hosted the Do Good Work podcast since 2019, now around 300 episodes. Raul built his first agency on an 11-inch MacBook Air, grew it to 19 clients, and has since packaged his own operating systems into productized agents and skill sets that other service businesses now run on.

I wanted to have Raul on because agency owners keep getting hit with "can't you do this cheaper with AI," and most of them don't have a real answer. Raul does. He's actually built and priced the systems that answer it instead of just talking about it.

In this episode, we discuss:

• Why "cheaper with AI" is the wrong client question
• Owning your data and AI agents instead of renting a model
• Pricing agency services four new ways in the AI era
• And more...

You can learn more about Raul on LinkedIn, or at dogoodwork.io.

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at dynamicagencyos.com/community.

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.