Hey everyone, today I'm joined by Raul Hernandez.

Raul is the founder of Do Good Work, a growth and operations advisor who helps founder-led B2B service businesses build and own their own AI systems instead of renting someone else's.

He built and led a revenue team that produced $50 million and made the Inc. 5000 the same year, and he's hosted the Do Good Work podcast since 2019, now around 300 episodes. Raul built his first agency on an 11-inch MacBook Air, grew it to 19 clients, and has since packaged his own operating systems into productized agents and skill sets that other service businesses now run on.

I wanted to have Raul on because agency owners keep getting hit with "can't you do this cheaper with AI," and most of them don't have a real answer. Raul does. He's actually built and priced the systems that answer it instead of just talking about it.

In this episode, we discuss:

• Why "cheaper with AI" is the wrong client question
• Owning your data and AI agents instead of renting a model
• Pricing agency services four new ways in the AI era
• And more...

You can learn more about Raul on LinkedIn, or at dogoodwork.io.

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We have weekly blog content with practical advice to help you advance your agency.

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And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.