On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of returning to work after a hiatus, navigating personal and professional chaos, and the importance of consistency and authenticity in business. They explore the chaotic nature of agency work, the need for effective client communication, and the role of project management for reducing chaos. The guys also offer their opinions on adjusting rates, managing client relationships, and the impact of anxiety on business operations.

Takeaways:

• It’s important to show up even when feeling anxious.
• Consistency in business is key to long-term success.
• Authenticity can enhance leadership during tough times.
• Clients often appreciate proactive communication.
• Every agency faces internal chaos, regardless of size.
• Setting clear boundaries in contracts can prevent messy situations.
• Adjusting rates can help manage client expectations.
• Project management can alleviate client-facing chaos.
• Navigating personal challenges is part of being an entrepreneur.
• Communication is crucial in maintaining client relationships.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt von Ahnen discuss the critical aspects of sales. They emphasize the importance of making the first sale and the challenges of discussing discovery with potential clients. Toby believes that securing the first dollar is crucial for future sales success and warns against getting caught up in discussions about the value of discovery, as it may indicate a lack of direction in the sales conversation. You’ll find plenty of actionable tips for refining your sales techniques.

Takeaways:

• If you can get dollar one, you can get dollar $50,000.
• The first sale is crucial for future success.
• Engaging in discovery discussions can indicate losing ground.
• Focus on the client’s future rather than past discussions.
• Sales conversations should be directed towards value creation.
• Understanding the client’s needs is essential for closing deals.
• Avoid getting sidetracked by less relevant topics.
• The art of selling involves strategic conversations.
• Building rapport is key to successful sales.
• Sales success is about mindset and approach.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the common practice among small agencies of relying solely on referrals for business, which may not be sufficient in the long term. They emphasize the importance of marketing to generate leads and grow your business. The guys also examine how to increase your business’s valuation for future resale.

Takeaways:

• Relying solely on referrals may not be sufficient.
• Marketing activities are essential for business growth.
• Generating leads is crucial for selling.
• A proactive marketing approach can enhance visibility.
• Building a brand requires more than just referrals.
• Effective marketing can lead to sustainable growth.
• Understanding the market is key for small agencies.
• Diversifying lead sources can mitigate risks.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe