Preparing your acupuncture practice for sale might not be on your radar right now, but it's never too early to start thinking about it!

In this episode, I'm joined by Dr. Ruth Mannschreck, a dentist who has spent nearly two decades coaching private practice owners. Ruth shares how to make your practice more valuable and attractive to potential buyers, while also making it easier to run today.

We also discuss why even solo practitioners have options when it comes to selling their businesses. Yes, really.

In this episode, we cover:

• How to increase the value of your acupuncture practice before you're ready to sell.
• What potential buyers consider risky and how to address those concerns.
• Why your marketing, reputation, and referral relationships matter to buyers.
• How to build a practice identity that isn't entirely dependent on you.
• How better systems and streamlined operations benefit you now and make your practice easier to sell later.

I also share my experience stepping back from treating patients and transitioning them to another acupuncturist, and a unique and delightful example of a solo practitioner who successfully sold her practice.

SHOW NOTES:

• Ruth's website: shorelinestrategies.com
• Ruth on Instagram: @ruthmannschreck
• Michelle's Marketing Breakthrough Audit
• Faire retail blog post: Specific Products That Sell Well at My Acupuncture Practice

💚 Today's episode is sponsored by Faire Wholesale.

I've been experimenting with retail at my acupuncture practice using Faire, and we're on track to bring in $5,500 in retail sales this year, a 36% increase over last year!

Some of our bestsellers are just $5 notebooks and $3 magnetic bookmarks, and we don't use sales pitches. Faire makes it easy to experiment with low order minimums and free returns for 60 days on your first order with each brand.

I've shared our bestselling retail products in several blog posts, and I'll soon be sharing what we're stocking for the holidays!

New to Faire? Use code AMS10 for 10% off your first order over $400. You don't have to spend $400, of course. Most people start out with an order around just $100. But the code is there if you need it!

Visit Faire Wholesale today and start experimenting with retail.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

I've spent the past few months redesigning Acupuncture Marketing School to keep up with the changing marketing landscape, and I'm so excited to share what's new with you.

In this short bonus episode, I'm sharing some new perspectives on marketing in the age of AI that I hope will really help shift the way you approach marketing.

And good news, this not all about catering to AI. It's about how your marketing can be built for humans but also be useful for Google and AI tools at the same time.

I'm also sharing what's changed in AMS and how it will help you build a more intentional, effective marketing strategy for your acupuncture practice.

We'll talk about:

• Why your website, Google Business Profile, SEO, content, and online reputation need to work together as a cohesive marketing ecosystem
• How Google and AI are changing the way potential patients discover acupuncture practices
• The new Clarity → Visibility → Momentum framework inside AMS
• New lessons designed to help you identify what to prioritize and create a realistic marketing plan

My goal with the new AMS is to help you spend less time wondering what marketing strategies you should be using and more time confidently putting strategies into action.

🎉 Acupuncture Marketing School Relaunch Sale!

Save $200 on the completely updated course through Friday, October 23, 2026!

Regular price: $697
Relaunch price: $497
Coupon code: FRESHSTART200

Explore the course and enroll here:
https://michellegrasek.com/acupuncture-marketing-school/

I can't wait to share the new AMS with you!

Have questions? You're more than welcome to send me an email: michelle@michellegrasek.com

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! Today we're talking about some of the challenges facing the acupuncture profession, particularly building and running a successful practice.

Most acupuncturists graduate feeling unprepared for the business side of practice, and with the current economy, it's understandable that many practitioners are feeling discouraged.

These challenges are real, and today my guest Amy and I are talking about how to move forward despite them. How can we acknowledge what's unfair while focusing our energy on what we can control, so we can make proactive choices that help our practices succeed?

Amy Abelar is an acupuncturist who has been growing her multidisciplinary practice for 18 years. She’s also the founder of Acupuncture Practice Systems, where she teaches practice management, marketing, and business strategies for acupuncturists.

Amy and I discuss:

• The “sphere of control” exercise Amy uses to help overwhelmed practitioners decide where to focus their energy
• Why marketing and business skills are learnable, even if your acupuncture program didn't prepare you for them
• How building a stable, successful practice allows you to continue serving your patients and providing stability for them

If things aren't going the way you expected, you're certainly not alone. And you have choices. You can learn new skills, try something different, ask for help, and take the next step available to you.

I hope this conversation helps you feel encouraged and empowered, and helps you figure out what that next step might be.

Show Notes:

• Amy's Acupuncture Practice Systems
• Amy's YouTube: @AcupuncturePracticeSystems
• Amy's Instagram: @AcupuncturePracticeSystems
• Rachel Rodger's book, We Should All Be Millionaires
• Acupuncture Marketing School
• Marketing Breakthrough Audit with Michelle

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.