Preparing your acupuncture practice for sale might not be on your radar right now, but it's never too early to start thinking about it!

In this episode, I'm joined by Dr. Ruth Mannschreck, a dentist who has spent nearly two decades coaching private practice owners. Ruth shares how to make your practice more valuable and attractive to potential buyers, while also making it easier to run today.

We also discuss why even solo practitioners have options when it comes to selling their businesses. Yes, really.

In this episode, we cover:

• How to increase the value of your acupuncture practice before you're ready to sell.
• What potential buyers consider risky and how to address those concerns.
• Why your marketing, reputation, and referral relationships matter to buyers.
• How to build a practice identity that isn't entirely dependent on you.
• How better systems and streamlined operations benefit you now and make your practice easier to sell later.

I also share my experience stepping back from treating patients and transitioning them to another acupuncturist, and a unique and delightful example of a solo practitioner who successfully sold her practice.

SHOW NOTES:

• Ruth's website: shorelinestrategies.com
• Ruth on Instagram: @ruthmannschreck
• Michelle's Marketing Breakthrough Audit
• Faire retail blog post: Specific Products That Sell Well at My Acupuncture Practice

💚 Today's episode is sponsored by Faire Wholesale.

I've been experimenting with retail at my acupuncture practice using Faire, and we're on track to bring in $5,500 in retail sales this year, a 36% increase over last year!

Some of our bestsellers are just $5 notebooks and $3 magnetic bookmarks, and we don't use sales pitches. Faire makes it easy to experiment with low order minimums and free returns for 60 days on your first order with each brand.

I've shared our bestselling retail products in several blog posts, and I'll soon be sharing what we're stocking for the holidays!

New to Faire? Use code AMS10 for 10% off your first order over $400. You don't have to spend $400, of course. Most people start out with an order around just $100. But the code is there if you need it!

Visit Faire Wholesale today and start experimenting with retail.

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