Peloton changed fitness once. It can do it again.

In this episode and article, I break down why Peloton’s future is not about better hardware or more classes. It’s about building an adaptive performance operating system that understands motivation, fatigue, accountability, and real transformation.

As a UX leader and endurance athlete with over 50 triathlons completed, I look at Peloton through a different lens. Not as a bike company. Not as a content platform. But as a behavioral architecture opportunity.

If Peloton wants to move from pandemic momentum to long-term category dominance, it needs systemic reinvention, not incremental design.

Let’s talk about what that actually looks like.

Your users aren't giving up because your product is bad. They're giving up in the first 3 minutes because your onboarding is. 🚨

Just wrote about why 80% of users abandon apps after one session (spoiler: it's not them, it's you), and what Instagram, Spotify, and Duolingo do differently to turn confused newcomers into obsessed fans. From the "aha moment clock" to why that feature tour is killing your retention, this one's a reality check for anyone wondering why downloads don't equal daily active users.

Your product deserves better than a first impression that makes people delete it.

I just wrote about the invisible art of making people feel smart—and why the best products aren't the ones with the most features, but the ones that make you feel like a genius for using them. From the "intelligence illusion" to why bad UX is basically gaslighting, this one's for anyone tired of blaming themselves when technology doesn't work.

Spoiler: It's never been you. It's always been the design.