A Life In Marketing copertina

A Life In Marketing

A Life In Marketing

Di: Dr Tom Bowden-Green and Dr Hanne Knight
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A proposito di questo titolo

This is a podcast about working in marketing. In each episode we chat to marketing experts about their careers and experiences. We interview guests from a wide variety of backgrounds, including in-house marketeers, consultants, and senior staff from top agencies. Some are entrepreneurial, some enjoy corporate life, and others enjoy flexible freelancing. We speak to leading voices in public relations (PR), content creation, and a wide range of digital marketing roles covering both business-to-business (B2B) and consumer marketing.

Whether you are mid-career, or just embarking on a life in marketing, our discussions will provide insight, advice, and inspiration for your development.

The podcast is hosted by Dr Hanne Knight (University of Plymouth) and Dr Tom Bowden-Green (Bristol Business School, UWE Bristol). Contact us at Hanne.Knight@plymouth.ac.uk or Tom.Bowden-Green@uwe.ac.uk.

We're also on LinkedIn:

https://www.linkedin.com/in/hanne-knight-36b60041/

https://www.linkedin.com/in/tombowdengreen/

© 2026 A Life In Marketing Economia Marketing Marketing e vendite
Episodi
  • Tom & Luan - Marketing And Psychology

    Tom & Luan - Marketing And Psychology
    Apr 28 2026

    This episode is a bit different. Usually, Tom sits alongside Hanne as they interview people from the marketing world. This time Hanne interviews Tom!

    Tom is joined by Luan Wise as they chat about their new book 'Marketing and Psychology: Understanding Customer Behaviour With The ABC Approach' (published by Routledge).

    Luan Wise is a seasoned industry practitioner with 25 years of agency, client-side, and consultancy experience. She is a Chartered Marketer, fellow of the Chartered Institute of Marketing (FCIM), and is currently pursuing a PhD by portfolio at the University of Lancashire, UK. She has also written several other books, including 'Planning For Success' and 'Smart Social Media'.

    You can connect with Luan on LinkedIn here: https://www.linkedin.com/in/luanwise

    As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.
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    33 min
  • Joe Johnston - Launch

    Joe Johnston - Launch
    Mar 20 2026

    Joe Johnston is a very smart marketer. As Head of Experimentation at Launch, Joe's role is to recommend and test ways to improve the effectiveness of his clients' marketing activity. He applies behavioural science principles and research-based insights to make marketing campaigns more effective.

    Listen in to hear Joe chatting through his approach to experimentation and his approach to solving a wide range of marketing challenges.

    He also explains his career so far, from starting in public relations, to roles in digital marketing, conversion optimisation, and now more general experimentation. It's a fascinating journey, driven by a passion for knowledge and an inquisitive mind.

    Away from the day job, Joe is also the Lead Organiser of The Marketing Meetup in Bristol.

    You can connect with Joe on LinkedIn here: https://www.linkedin.com/in/joe-johnston-838bb428/

    As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.
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    29 min
  • Megan Fellows - Screwfix

    Megan Fellows - Screwfix
    Feb 12 2026

    Megan Fellows is not just an experienced digital marketer, but also a perennial student! She studied a degree, then a Masters degree, and now a PhD. All of this whilst handling digital marketing roles in retail, education, and financial services sectors.

    We discuss Meg’s career path to date, leading to her current role handling CRM for Screwfix.

    She explains what a CRM role involves, how previous roles led her to this point, and what she aims to discover through her PhD.

    You can connect with Megan on LinkedIn here: https://www.linkedin.com/in/meg-fellows-643573140/

    As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.
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    26 min
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