What does a bookseller want book creators to know? Welcome to our first After-Party! After-parties will be a semi-regular feature on the 12 x 12 Picture Book Podcast, where we'll take some time after a 12 x 12 webinar to dive a little deeper into something the speaker talked about or maybe ask a few questions we didn't get to during the live webinar.
Our first after-party guest is author-illustrator and bookseller Julie Rowan-Zoch. Her recent webinar, "Ask a Bookseller," is available to the public now! (Podcast listeners get 25% off! Click here.)
In the webinar, Julie shared how booksellers choose books to include in their inventory, what they want book creators to know, and how you can increase your chances of booking an event—even giving us a sneak peek at their behind-the-scenes software. In this after-party, we discuss what to actually say to a bookseller when trying to book an event or pre-order campaign, and more!
In this episode, you'll discover:
- How to approach a bookseller about hosting an event
- How pre-order campaigns work
- How far in advance should you try to schedule in-person events and pre-order campaigns
- How to set up a book event when you're traveling
- Dates and times to NOT schedule your events
- Do's and Don'ts of using social media to connect with bookstores
- How a little kindness can go a long way
Julie Rowan-Zoch's books*:
- Debug This Book written by Omar Abed and illustrated by Julie Rowan-Zoch
- I'm a Hare, So There! written and illustrated by Julie Rowan-Zoch
- Stopping By Jungle on a Snowy Evening written by Richard T. Morris and illustrated by Julie Rowan-Zoch
- Louis by Tom Lichtenheld and illustrated by Julie Rowan-Zoch
- Not All Sheep Are Boring by Bobby Moynihan and illustrated by Julie Rowan-Zoch
- You're Here! (Year-by-Year Books) by Karla Oceanak and Julie Rowan-Zoch
- You're One! (Year-by-Year Books) by Karla Oceanak and Julie Rowan-Zoch
- You're Two! (Year-by-Year Books) by Karla Oceanak and Julie Rowan-Zoch
Julie Rowan-Zoch's "Ask a Bookseller" webinar is now available for 25% off here.
The bookstore Julie Rowan-Zoch talks about in this episode is Old Firehouse Books.
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*At no additional cost to you, 12 x 12 may earn a commission on books published through the links in this post. (Links go to Bookshop.org when available.)