📅 Forget Black Friday, These Overlooked Holidays Are Boosting Open Rates RIGHT NOW | Ep. 7
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Somewhere between a perfectly timed accidental auto-reply and a restaurant exit nobody wants to relive, there’s real strategy hiding in this one. Jay Schwedelson and Daniel Murray make the case that AI agents are about to change how emails get opened, and that the automation tools everyone trusts can turn on you without warning. Quick, a little gross, and more useful than it has any right to be.
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Best Moments:
(00:21) An auto-DM answers a listicles joke with “Boom, check your inbox,” and Jay refuses to delete it
(01:16) Overlooked holidays in the subject line can lift open rates over 20%
(02:05) Why smaller holidays mean far less ad spend to fight through
(04:19) Why the subject line could lose its power to AI summaries within a year
(04:59) A popular automation tool gets Jay blocked, and the native fix that got him back in
(07:07) A family dinner ends with a projectile vomit trail out the front door