It's the season one finale of "What's Your Process?" and yes... we're wearing mullets!

Melissa Rosenthal (Co-Founder, Outlever) teaches us all about disruption and being on the cusp of what's next. From employee #10 at BuzzFeed to Cheddar to ClickUp and now, as Co-Founder of Outlever, Melissa has proven time and again her ability to spot where the industry is headed and how to stay ahead as everything around us changes.

Melissa discusses the impact personal branding has had, how AI will shape the job market, and the power of combining technology with human relationships. She also reveals her thoughts on creating a sustainable competitive advantage and how you can do it too.

The Process:

0:00 Intro + wait… are those mullets?

3:21 What is one thing you’re world class at?

10:00 Look around and trust your gut

17:25 Start building and do what you can

23:12 AIs effect on what’s next

29:50 What’s your moat?

36:44 What’s next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-see-whats-next

▶️ Youtube: https://youtu.be/A4iYLQsrFyM

🎧 Spotify: https://open.spotify.com/episode/5LqTysb5JIstIuMyTzwrCv?si=3a84a1a99ef240d2

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/how-to-see-whats-next-with-melissa-rosenthal/id1790102195?i=1000704538369

👤 Melissa's Linkedin: https://www.linkedin.com/in/melissarosenthal5/

🌐 Outlever: https://www.outlever.com/

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

🫰 OhSnap!: https://ohsnap.agency

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process?: https://www.thecreativebrand.io/whats-your-process

When it comes to BOFU (you know, bottom of the funnel) marketing, there's no one better than Lashay Lewis (Founder of BOFU.ai). In this episode, Lashay shares her approach to building a BOFU strategy that converts and gives us a sneak peek into how she runs her business too.

Discover how Lashay's innovative process—including her custom-built dashboard and dynamic frameworks—has revolutionized the way she approaches content creation and client management. We cover everything from getting everyone aligned to repurposing and even how you're still sleeping on live chat.

The Process:

0:00 Intro + Gamifying your life

9:47 What is one thing you’re world class at?

10:10 Make sure your internal team is aligned

24:47 BOFU keyword research

35:37 Article creation

43:15 What’s next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/building-a-bofu-strategy

▶️ Youtube: https://youtu.be/jvGqdcYkMPo

🎧 Spotify: https://open.spotify.com/episode/2RpAVlly8CWKmeHaz56Fxx?si=8cb2ab1b83bd40cf

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/building-a-bofu-strategy-with-lashay-lewis/id1790102195?i=1000703678755

👤 Lashay's Linkedin: https://www.linkedin.com/in/lashaylewis/

🌐 BOFU.ai: https://bofu.ai/

🌐 Content Dashboard: https://authorityplug.com/content-dashboard

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

🫰 OhSnap!: https://ohsnap.agency

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process?: https://www.thecreativebrand.io/whats-your-process

Let's talk about your customers. Are they feeling the love or do they only hear from you when it's renewal time? Christina Garnett is the Founder of Pocket CCO and the Author of "Transforming Customer-Brand Relationships" shares about the power of empathy in marketing, the impact of AI on customer interactions, and the critical balance between human touch and automation.

From building communities that make products 'stickier' to understanding the correlation between employee and customer experience, this episode is packed with actionable insights for marketers, business leaders, and anyone looking to have a better relationship with their customers.

The Process:

0:00 Intro and Book Announcement!!!

4:01 What is one thing you're world class at?

8:17 Do a full audit of your customer experience

13:57 Look for silos

26:15 Look for red flags

34:41 Define what customer-centric means to you

44:52 What's next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/connecting-with-your-customers

▶️ Youtube: https://youtu.be/fI8OPqPNpO8

🎧 Spotify: https://open.spotify.com/episode/7nD0Pa61csd3bigJ7rrx6i?si=hbsu7QRrT6uDebrXOcmtJA

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/connecting-with-your-customers-with-christina-garnett/id1790102195?i=1000700820066

👤 Christina's Linkedin: https://www.linkedin.com/in/christinamgarnett/

🌐 Pocket CCO: https://www.pocketcco.com/

🎧 Fan of the Fans Podcast: https://open.spotify.com/show/31Qxn3vtLf8dgDHKm1Rfds?si=003dfbc742014615

🎧 The Woman's MBA Podcast: https://open.spotify.com/show/2zal42medIa8HnAxikWG1l?si=484dc45c51b94be69

📕 Transforming Customer-Brand Relationships: https://amzn.to/43UXti6

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process

In this episode of "What's Your Process?", Mason Cosby (founder of Scrappy ABM) shares his process for launching your first successful ABM (account based marketing) program from the ground up. He breaks down his proven 7-step Account Progression Model and shares his 4D Framework, both of which will help you build your ABM program without relying on expensive software.

From identifying potential pitfalls to offering actionable advice on aligning sales and marketing, Mason's approach emphasizes starting with existing resources and gradually scaling up. This process works to the point where as of recording Mason didn't even have bandwidth to take on more clients. If you're ready to get scrappy, check this one out.

The Process:

0:00 Intro + Brisket Talk

3:25 What is one thing you're world class at?

5:16 Identify why ABM might fail in your organization

17:00 Mason's Account Progression Model

20:29 Build a strategy against the Account Progression Model

27:45 The 4D Framework

35:17 Do it!

37:00 What's next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/launching-your-first-abm-program

▶️ Youtube: https://youtu.be/uwBXkHbNKrI

🎧 Spotify: https://open.spotify.com/episode/5Ur4yT0TWCCAVZ4cVK52EY?si=b10cf2d3a6824082

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/launching-your-first-abm-program-with-mason-cosby/id1790102195?i=1000699719825

👤 Mason's Linkedin: https://www.linkedin.com/in/masoncosby/

🌐 Scrappy ABM: https://scrappyabm.com/

🎧 Scrappy ABM Podcast: https://podcasts.apple.com/us/podcast/scrappy-abm/id1693508482

✉️ Scrappy ABM Newsletter: https://scrappyabm.com/newsletter

💎 UserGems Scrappy ABM Masterclass: https://www.usergems.com/scrappy-abm/lesson-1-why-80-of-abm-programs-fail

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process

Chris Bogue (Owner, Chris Bogue Communications) has been helping people make money online through video for years and in this episode of What's Your Process? he tells us exactly how he does it!

Chris breaks down his three-part writing process for LinkedIn videos, the art of making others look good on camera, and how to adapt your performance for different mediums. On top of that, he tells us all about how teaching and performing sketch comedy for over 20 years has prepared him for the unexpected.

The Process:

0:00 Intro

6:57 What is one thing you're world class at?

12:13 The Linkedin three part writing process

18:45 The Herald

25:07 Think of yourself as 10 different people

30:07 Still using paper

34:53 What's next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-look-good-on-video

▶️ Youtube: https://youtu.be/RIINzx7Q178

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/how-to-look-good-on-video-with-chris-bogue/id1790102195?i=1000698814820

👤 Chris' Linkedin: https://www.linkedin.com/in/chris-bogue

🌐 Chris Bogue Communications: https://www.christopherbogue.com/

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process