To Sell Is Human
The Surprising Truth about Persuading, Convincing and Influencing Others
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To Sell Is Human
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Letto da:
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Daniel H. Pink
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Di:
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Daniel H. Pink
A proposito di questo titolo
Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn or putting the cat out. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter, and in Match.com profiles.
In this new book from the best-selling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.
©2012 Daniel Pink (P)2013 Canongate Books Ltd