The Catalyst
How to Change Anyone's Mind
Impossibile aggiungere al carrello
Puoi avere soltanto 50 titoli nel carrello per il checkout.
Riprova più tardi
Riprova più tardi
Rimozione dalla Lista desideri non riuscita.
Riprova più tardi
Non è stato possibile aggiungere il titolo alla Libreria
Per favore riprova
Non è stato possibile seguire il Podcast
Per favore riprova
Esecuzione del comando Non seguire più non riuscita
9,76 € per i primi 30 giorni
Offerta a tempo limitato
Attiva il tuo abbonamento Audible a 0,99 €/mese per 3 mesi per ottenere questo titolo a un prezzo esclusivo riservato agli iscritti.
Offerta valida fino alle 23.59 del 29 gennaio 2026.
Dopo 30 giorni (60 per i membri Prime), 9,99 €/mese. Puoi cancellare ogni mese
Risparmio di più del 90% nei primi 3 mesi.
Ascolto illimitato della nostra selezione in continua crescita di migliaia di audiolibri, podcast e Audible Original.
Nessun impegno. Puoi cancellare ogni mese.
Disponibile su ogni dispositivo, anche senza connessione.
Dopo esserti registrato per un abbonamento, puoi acquistare questo e tutti gli altri audiolibri nel nostro catalogo esteso, ad un prezzo scontato del 30%
Ottieni accesso illimitato a una raccolta di oltre migliaia di audiolibri e podcast originali.
Nessun impegno. Cancella in qualsiasi momento e conserva tutti i titoli acquistati.
The Catalyst
Letto da:
Keith Nobbs
Acquista ora a 13,95 €
-
Letto da:
-
Keith Nobbs
A proposito di questo titolo
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.
Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”
The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
Recensioni della critica
"Narrator Keith Nobbs's low-key enthusiasm is the perfect embodiment of this audiobook's enlightening advice on influencing people. Nobbs lets the writing speak for itself, a style that allows listeners to decide how much they want to engage with the ideas of the author, a behavioral science professor. Narrator Fred Irby is similarly effective delivering shorter segments scattered throughout the production. The author says the key to influencing others is to respect their desire to decide for themselves what they think and do rather than feel influenced by others. Using a myriad of lucid examples in the realms of politics, business, and world affairs, he explains how to access motivations in people that are already present by removing common barriers to change."
Ancora nessuna recensione