The Best Story Wins
How to Leverage Hollywood Storytelling in Business & Beyond
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The Best Story Wins
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Letto da:
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Jonathan Todd Ross
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Di:
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Matthew Luhn
A proposito di questo titolo
How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.
Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!
©2018 Matthew Luhn (P)2024 Tantor