Nudge copertina

Nudge

Improving Decisions About Health, Wealth, and Happiness

 Anteprima
Offerta a tempo limitato
3 mesi gratis di Audible Premium
Iscriviti ora
L'offerta termina il 15 luglio 2026 alle 23:59. Approfittane!
I primi 3 mesi gratis.
Ascolto illimitato della nostra selezione in continua crescita di migliaia di audiolibri, podcast e Audible Original.
Accesso a vendite e offerte esclusive.
Dopo 3 mesi, 9,99 €/mese.

Nudge

Di: Richard H. Thaler, Cass R. Sunstein
Letto da: Sean Pratt
Iscriviti ora

3 mesi a soli 0,99 €/mese, dopodiché 9,99 €/mese. Possibilità di disdire ogni mese. Offerta valida fino al 15 luglio 2026 alle 23.59.

Acquista ora a 14,11 €

Acquista ora a 14,11 €

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Thaler and Sunstein invite us to enter an alternative world, one that accepts that we are only human. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.

©2008 Richard H. Thaler and Cass R. Sunstein; (P)2008 Gildan Media Corp Economia Marketing e vendite Psicologia Psicologia e salute mentale Psicologia sociale e interazioni
adbl_web_anon_alc_button_suppression_t1

Recensioni della critica

"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions." ( The New York Times Magazine)
Ancora nessuna recensione