Meatball Sundae copertina

Meatball Sundae

 Anteprima
Offerta a tempo limitato
3 mesi gratis di Audible Premium
Iscriviti ora
L'offerta termina il 15 luglio 2026 alle 23:59. Approfittane!
I primi 3 mesi gratis.
Ascolto illimitato della nostra selezione in continua crescita di migliaia di audiolibri, podcast e Audible Original.
Accesso a vendite e offerte esclusive.
Dopo 3 mesi, 9,99 €/mese.

Meatball Sundae

Di: Seth Godin
Letto da: Seth Godin
Iscriviti ora

3 mesi a soli 0,99 €/mese, dopodiché 9,99 €/mese. Possibilità di disdire ogni mese. Offerta valida fino al 15 luglio 2026 alle 23.59.

Acquista ora a 9,40 €

Acquista ora a 9,40 €

American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them.

New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.

©2007 Seth Godin; (P)2007 HighBridge Company Comportamento sul posto di lavoro e organizzativo E-Commerce Marketing Marketing e vendite
adbl_web_anon_alc_button_suppression_t1

Recensioni della critica

"His arresting conversational style is sure to once again set the business world talking." ( Publishers Weekly)
Ancora nessuna recensione