Global by Design
How to Create Innovations That Scale, Travel, and Transform
Impossibile aggiungere al carrello
Rimozione dalla Lista desideri non riuscita.
Non è stato possibile aggiungere il titolo alla Libreria
Non è stato possibile seguire il Podcast
Esecuzione del comando Non seguire più non riuscita
Ascolta ora gratuitamente con il tuo abbonamento Audible
Global by Design
Acquista ora a 12,93 €
-
Letto da:
-
Tristan Wright
At the intersection of reverse innovation and design thinking, you can find opportunities to create innovations that are Global by Design.
We are living in an era when innovators must turn their sights to the global stage as never before, to both solve wicked problems facing the world and capture the economic opportunities presented by emerging markets. Thoughtful, innovative solutions can be truly global in scope, providing the value necessary for large-scale adoption in developing countries and disrupting equivalent products in wealthy markets by offering high performance at low cost.
But it will require a diligent, targeted design process to make these innovation growth opportunities a reality, and Winter and Govindarajan deliver the practical approach you need in Global by Design.
A book born from the mutual appreciation, and interdependence, of their backgrounds—Winter is a rock star in engineering design and Govindarajan a longtime leading expert on strategy and innovation—Global by Design provides what you need to get started, whether you work in a C-suite, an engineering cubicle, the workshop floor, a classroom, the halls of government, or an NGO field office.
©2026 Amos Winter and Vijay Govindarajan