Evergreen
Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
Impossibile aggiungere al carrello
Puoi avere soltanto 50 titoli nel carrello per il checkout.
Riprova più tardi
Riprova più tardi
Rimozione dalla Lista desideri non riuscita.
Riprova più tardi
Non è stato possibile aggiungere il titolo alla Libreria
Per favore riprova
Non è stato possibile seguire il Podcast
Per favore riprova
Esecuzione del comando Non seguire più non riuscita
L'offerta termina il 15 luglio 2026 alle 23:59. Approfittane!
I primi 3 mesi gratis.
Ascolto illimitato della nostra selezione in continua crescita di migliaia di audiolibri, podcast e Audible Original.
Accesso a vendite e offerte esclusive.
Dopo 3 mesi, 9,99 €/mese.
Evergreen
Letto da:
Noah Fleming, Walter Dixon
Acquista ora a 12,93 €
-
Letto da:
-
Noah Fleming
-
Walter Dixon
-
Di:
-
Noah Fleming
Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain,as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth season after season.
The audiobook's entertaining stories and action steps reveal how anyone can:
- Cultivate the 3Cs of evergreen companies: character, community, and content
- Build loyalty programs that turn satisfied customers into enthusiastic advocates
- Nurture profitable customers while pruning those who sap time and money
- Inject authenticity into social media communications (and decipher once and for all what that actually really means!)
- Invert the expectations gap that can drive customers away from Internet startups and mom-and-pop businesses to multinational giants--strong companies that are rooted in customer retention
Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
©2015 Noah Fleming (P)2015 Gildan Media LLC
adbl_web_anon_alc_button_suppression_t1
Ancora nessuna recensione