Click Here
The Art and Science of Digital Marketing and Advertising
Impossibile aggiungere al carrello
Puoi avere soltanto 50 titoli nel carrello per il checkout.
Riprova più tardi
Riprova più tardi
Rimozione dalla Lista desideri non riuscita.
Riprova più tardi
Non è stato possibile aggiungere il titolo alla Libreria
Per favore riprova
Non è stato possibile seguire il Podcast
Per favore riprova
Esecuzione del comando Non seguire più non riuscita
20,26 € per i primi 30 giorni
Offerta a tempo limitato
Attiva il tuo abbonamento Audible a 0,99 €/mese per 3 mesi per ottenere questo titolo a un prezzo esclusivo riservato agli iscritti.
Offerta valida fino alle 23.59 del 29 gennaio 2026.
Dopo 30 giorni (60 per i membri Prime), 9,99 €/mese. Puoi cancellare ogni mese
Risparmio di più del 90% nei primi 3 mesi.
Ascolto illimitato della nostra selezione in continua crescita di migliaia di audiolibri, podcast e Audible Original.
Nessun impegno. Puoi cancellare ogni mese.
Disponibile su ogni dispositivo, anche senza connessione.
Dopo esserti registrato per un abbonamento, puoi acquistare questo e tutti gli altri audiolibri nel nostro catalogo esteso, ad un prezzo scontato del 30%
Ottieni accesso illimitato a una raccolta di oltre migliaia di audiolibri e podcast originali.
Nessun impegno. Cancella in qualsiasi momento e conserva tutti i titoli acquistati.
Acquista ora a 28,95 €
-
Letto da:
-
Alex Schultz
-
Di:
-
Alex Schultz
A proposito di questo titolo
Growth is good. But how do you achieve growth for your business in the digital age?
Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.
From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.
'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.'
Mark Zuckerberg, CEO - Meta
'Few people understand marketing and growth better than Alex.'
Daniel Ek, CEO - Spotify©2025 META Platforms, Inc.
Recensioni della critica
Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.
Few people understand marketing and growth better than Alex, thanks to his years at Facebook, easily one of the most impressive marketing and growth organizations in the world. This book distills that insight into practical, actionable strategies every founder, marketer, and operator needs.
The best summary of modern performance marketing I've ever read. From high-level first principles to annoying details around correct measurement, it's like doing a daylong download with a God-tier growth marketer.
Growth isn't chance - it's science, and Alex Schultz is its genius. This book is your must-have guide to unleashing marketing brilliance and shaping the future.
The literal world expert in digital growth marketing wrote a book that is easy to follow. This is a rare gift and one you should not ignore if it's relevant to your job.
Crisp common sense and accessible to all. Alex Schultz's expertise shines in this must-read book for all digital marketers. It's a singular comprehensive digital marketing guide tailored to a broad audience.
At last, a marketing book that understands algorithm isn't your therapist and impressions aren't accountability.
If there was a master's in marketing in a digital age, this is the only textbook you'd have to learn from. If you're looking for double or triple-digit percentage increases in incremental results, just do exactly what he says.
If you know nothing about marketing, read this book. If you think you know about marketing, you need to read this book. It's the perfect guide to navigating the future, by learning from the past.
No one is better placed to guide marketers through the intricacies of digital media than Alex Schultz. His principles set the standard for our craft and I can only wish the insights from Click Here were available earlier in my career. This is a remarkable narrative that will guide the industry for many years to come.
This is the digital marketing handbook we didn't know we were waiting for. Alex Schultz combines deep experience with a humble, practical approach that's both strategic and hands-on.
This is mandatory reading by one of the most balanced and successful marketers in our global tribe.
A tour de force that equips anyone to become a world-class digital marketer.
Whether you're running a small business or scaling a global brand, Click Here is the essential guide to what actually works in digital marketing. If you're spending a single dollar advertising online, you should read this book first.
I have interviewed 50 of the greatest minds in growth. There is no one like Alex. What Good To Great is for Business Strategy, this is for growth.
Ancora nessuna recensione