Changing the Channel
12 Easy Ways to Make Millions for Your Business
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Changing the Channel
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Letto da:
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Walter Dixon
A proposito di questo titolo
Masterson and Tribby understand the importance of multi-channel marketing. Through their combined 59 years of business experiences - working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products - they know what it takes to increase business success and now share their invaluable insights with you.
Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels - explaining how each one works and addressing the challenges you might face should you choose to use them. These include: direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.
©2008 Michael Masterson and MaryEllen Tribby (P)2008 Gildan Media Corp