The Power of Merchandising
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The Power of Merchandising
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A proposito di questo titolo
We talk about:
-How Lagree213 began: buying Pilates Plus DTLA, a garage "Fight Club" and the MegaFresh rooftop studio during COVID
-Lisa's legacy: "Happy trainers, happy clients," and mentoring coaches who went on to open their own studios
-What works in a pro shop (color multipliers, small batches that sell through fast) and what doesn't (empty shelves, stale inventory)
-Why your staff are your best salespeople
-The pros and cons of sourcing merch offshore
-Building socks into new-member packages, and why you never want clients buying their socks on Amazon
-Rotating curated collections, seasonal colorways and college-inspired sets
-Pricing: a 40% minimum markup, and why socks are worth a bigger investment
-The virtual pro shop: print-on-demand, profit sharing, and shipping orders to the studio to bring members back in
Host: Michael Chipman, Lagree Senior Master Trainer @chipmanlagree
My book: “400 Lagree Routines” available on Amazon.com
Follow Lagree213: @lagree213
Stellar Merch: StellarMerch.net | @stellarmerch_la
Recorded by ROC Vox Recording & Production Studios in Pittsford, NY. Learn more at rocvox.com.
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