What's Your Process? copertina

What's Your Process?

What's Your Process?

Di: Dmitry Shamis
Ascolta gratuitamente

"What's Your Process?" is a deep dive into the processes of the world's best marketers. We get straight to the point and no topic is too big or too small (Season 1 will cover everything from content to ABM to repurposing). The goal of every episode is to provide you with actionable steps to put these processes to work for you today. Dmitry Shamis is the co-founder of OhSNAP!, a brand systems agency for modern B2B in-house teams. We build the strategy, the design system, and the tech stack, so your brand is usable on day one, not stuck in a PDF.Dmitry Shamis Economia Marketing Marketing e vendite
Episodi
  • How to See What's Next with Melissa Rosenthal

    How to See What's Next with Melissa Rosenthal
    Apr 23 2025

    It's the season one finale of "What's Your Process?" and yes... we're wearing mullets!

    Melissa Rosenthal (Co-Founder, Outlever) teaches us all about disruption and being on the cusp of what's next. From employee #10 at BuzzFeed to Cheddar to ClickUp and now, as Co-Founder of Outlever, Melissa has proven time and again her ability to spot where the industry is headed and how to stay ahead as everything around us changes.

    Melissa discusses the impact personal branding has had, how AI will shape the job market, and the power of combining technology with human relationships. She also reveals her thoughts on creating a sustainable competitive advantage and how you can do it too.


    The Process:

    0:00 Intro + wait… are those mullets?

    3:21 What is one thing you’re world class at?

    10:00 Look around and trust your gut

    17:25 Start building and do what you can

    23:12 AIs effect on what’s next

    29:50 What’s your moat?

    36:44 What’s next?


    Links:

    🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-see-whats-next

    ▶️ Youtube: https://youtu.be/A4iYLQsrFyM

    🎧 Spotify: https://open.spotify.com/episode/5LqTysb5JIstIuMyTzwrCv?si=3a84a1a99ef240d2

    🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/how-to-see-whats-next-with-melissa-rosenthal/id1790102195?i=1000704538369


    👤 Melissa's Linkedin: https://www.linkedin.com/in/melissarosenthal5/

    🌐 Outlever: https://www.outlever.com/


    👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

    🌐 The Creative Brand: https://www.thecreativebrand.io

    🫰 OhSnap!: https://ohsnap.agency

    ✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

    ▶️ What's Your Process?: https://www.thecreativebrand.io/whats-your-process
    Mostra di più Mostra meno
    39 min
  • Building a BOFU Strategy with Lashay Lewis

    Building a BOFU Strategy with Lashay Lewis
    Apr 16 2025

    When it comes to BOFU (you know, bottom of the funnel) marketing, there's no one better than Lashay Lewis (Founder of BOFU.ai). In this episode, Lashay shares her approach to building a BOFU strategy that converts and gives us a sneak peek into how she runs her business too.

    Discover how Lashay's innovative process—including her custom-built dashboard and dynamic frameworks—has revolutionized the way she approaches content creation and client management. We cover everything from getting everyone aligned to repurposing and even how you're still sleeping on live chat.


    The Process:

    0:00 Intro + Gamifying your life

    9:47 What is one thing you’re world class at?

    10:10 Make sure your internal team is aligned

    24:47 BOFU keyword research

    35:37 Article creation

    43:15 What’s next?


    Links:

    🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/building-a-bofu-strategy

    ▶️ Youtube: https://youtu.be/jvGqdcYkMPo

    🎧 Spotify: https://open.spotify.com/episode/2RpAVlly8CWKmeHaz56Fxx?si=8cb2ab1b83bd40cf

    🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/building-a-bofu-strategy-with-lashay-lewis/id1790102195?i=1000703678755


    👤 Lashay's Linkedin: https://www.linkedin.com/in/lashaylewis/

    🌐 BOFU.ai: https://bofu.ai/

    🌐 Content Dashboard: https://authorityplug.com/content-dashboard


    👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

    🌐 The Creative Brand: https://www.thecreativebrand.io

    🫰 OhSnap!: https://ohsnap.agency

    ✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

    ▶️ What's Your Process?: https://www.thecreativebrand.io/whats-your-process
    Mostra di più Mostra meno
    45 min
adbl_web_anon_alc_button_suppression_t1
Ancora nessuna recensione