This business was making $360k a year and made a $1.5M growth move in 18 minutes. Not by selling more. Not by marketing harder. By fixing one overlooked number. In this episode of the GSD Show, Mike Arce breaks down a real client case where a simple shift in retention completely changed the financial trajectory of the business. Using live math and clear CEO logic, Mike shows how focusing on churn instead of new sales turned average growth into exponential leverage. If you want to understand how high-level operators make decisions that compound instead of stall, this episode gives you the exact thinking behind it.

Chapters

(00:00) Introduction

(00:46) Why This Business Was Stuck at $360K

(01:26) The Hidden Problem Most Owners Miss

(02:39) How Churn Cancels Growth

(03:22) The Simple Formula That Changed Everything

(04:46) Turning Retention Into Revenue

(06:08) Why New Sales Were the Wrong Focus

(07:23) The Compounding Effect of One Fix

(08:13) When the Decision Finally Clicked

(09:12) Why Numbers Are the Language of Business

Have you ever had a single insight change the entire trajectory of your business? Leave your answer in the comments

DM me GSD on Instagram to learn more about working with me: https://www.instagram.com/mikearcelive

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Get My Book → https://thestandardisyou.com

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X: https://x.com/mikearcelive

The difference between businesses that scale and those that stall isn’t effort or strategy. It’s customer clarity. In this episode of the GSD Show, Mike Arce sits down with Kaelin Poulin, former founder of Lady Boss, a brand that scaled to over 700,000 customers. Kaelin breaks down how deep customer understanding is built long before ads, funnels, or launches through real conversations, lived experience, and listening to exact customer language. This episode shows operators how true customer clarity turns marketing into leverage, storytelling into conversion, and growth into something repeatable instead of unpredictable.

Chapters

Chapters

(00:00) Introduction

(02:50) What Is Lady Boss?

(08:45) Getting Involved with Click Funnel

(14:54) Customer Outlook

(18:43) Why Stories Outperform Tips

(22:29) Number 1 Rule for Making Content

(27:02) The Pain and Dream Framework Explained

(34:06) Turning Customer Language Into Scalable Marketing

(40:18) Building Ecosystems, Not Just Products

Are you building your business based on customer conversations or assumptions? Leave your answer in the comments.

DM me GSD on Instagram to learn more about working with me: https://www.instagram.com/mikearcelive

Book a Call with My Team → https://go.gsdcompany.com/book-a-call-form-page

Get My Book → https://thestandardisyou.com

Subscribe to My Newsletter → https://mikearce.me

Connect with me

Instagram: https://www.instagram.com/mikearcelive/?hl=en

Facebook: https://www.facebook.com/mikearcelive/

X: https://x.com/mikearcelive

Connect With Kaelin

Instagram: https://www.instagram.com/kaelinpoulin/?hl=en

Facebook: https://www.facebook.com/KaelinTPoulin/

YouTube: https://www.youtube.com/@UC_Qut-ONhFUkKzUsjuO9eeg

Most business advice fails not because it is bad, but because it is applied without the right thinking. In this episode of the GSD Show, Mike Arce breaks down why copying strategies, tools, and tactics almost always leads to frustration. Using clear analogies and real operator examples, Mike explains how principle-based thinking creates better decisions across marketing, sales, retention, and leadership. This episode is for business owners who are tired of chasing best practices and want a framework for thinking that actually transfers across industries, stages, and seasons of growth. If you want advice to finally work for your business instead of against it, this episode shows you the shift that makes everything else easier.

Chapters

(00:00) Introduction

(01:20) The Wrong Question Entrepreneurs Keep Asking

(03:10) The Marriage Analogy That Explains Everything

(04:30) “What Do You Do?” vs. “How Do You Think?”

(06:05) Why Copying Tactics Fails in Marketing and Sales

(07:45) Assets, Context, and Decision Filters

(09:15) Principle-Based Thinking vs. Best Practices

(10:55) How to Ask Better Questions Going Forward

What is one area of your business where copying tactics has not worked for you? Leave your answer in the comments.

DM me GSD on Instagram to learn more about working with me: https://www.instagram.com/mikearcelive

Book a Call with My Team → https://go.gsdcompany.com/book-a-call-form-page

Get My Book → https://thestandardisyou.com

Subscribe to My Newsletter → https://mikearce.me

Connect with me

Instagram: https://www.instagram.com/mikearcelive/?hl=en

Facebook: https://www.facebook.com/mikearcelive/

X: https://x.com/mikearcelive