The difference between businesses that scale and those that stall isn’t effort or strategy. It’s customer clarity. In this episode of the GSD Show, Mike Arce sits down with Kaelin Poulin, former founder of Lady Boss, a brand that scaled to over 700,000 customers. Kaelin breaks down how deep customer understanding is built long before ads, funnels, or launches through real conversations, lived experience, and listening to exact customer language. This episode shows operators how true customer clarity turns marketing into leverage, storytelling into conversion, and growth into something repeatable instead of unpredictable.

Chapters

Chapters

(00:00) Introduction

(02:50) What Is Lady Boss?

(08:45) Getting Involved with Click Funnel

(14:54) Customer Outlook

(18:43) Why Stories Outperform Tips

(22:29) Number 1 Rule for Making Content

(27:02) The Pain and Dream Framework Explained

(34:06) Turning Customer Language Into Scalable Marketing

(40:18) Building Ecosystems, Not Just Products

Are you building your business based on customer conversations or assumptions? Leave your answer in the comments.

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Connect With Kaelin

Instagram: https://www.instagram.com/kaelinpoulin/?hl=en

Facebook: https://www.facebook.com/KaelinTPoulin/

YouTube: https://www.youtube.com/@UC_Qut-ONhFUkKzUsjuO9eeg