Midlife Business Academy: Business Tips and Strategies for Midlife Service Providers and Coaches copertina

Midlife Business Academy: Business Tips and Strategies for Midlife Service Providers and Coaches

Midlife Business Academy: Business Tips and Strategies for Midlife Service Providers and Coaches

Di: Lori Lyons Business and Marketing Strategy and Coaching
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 You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if you've ever asked: How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling harder? How can I simplify and streamline instead of constantly starting over? What should my website or lead magnet actually be doing for me? Am I charging for tasks or for transformation? How do I use my energy, not just effort, to attract the right clients? What does it mean to run a business that supports your SOUL? Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you'll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife. Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business — one that feels deeply aligned with who you are today. Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now — not the other way around. Resources: Click HERE to receive your free gift – Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Link - https://ignitingyourbusiness.com/socialproof Join Lori's private Facebook group – The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! (Link - https://www.facebook.com/groups/2401957983398808) Connect with Lori (Link - https://lorilyons.me/contact/) Follow me on social media - grab other free resources of book a call - it's all right here!2026 Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • 317: Convert and Client Experience: The Trust-Building Stages After the Sale

    317: Convert and Client Experience: The Trust-Building Stages After the Sale
    Jan 13 2026

    Most businesses don't stall before the sale, they stall after it. In today's episode, Lori continues the Client Journey Series with two stages that determine whether trust strengthens or disappears: Convert and Experience. Convert is not about convincing someone to buy. It's about stabilizing the decision, setting clear expectations, and helping a new client feel steady enough to move forward without second-guessing.

    Then Lori breaks down why Experience is not what you deliver, it's how your clients feel while working with you. When communication is clear and progress is acknowledged, clients feel safe, confident, and capable. When it's not, even strong results can feel disappointing. You'll also hear how these stages shift across the four business phases (Figure It Out, Work It Out, Rock It Out, Boss It Out) so you can design a process that creates momentum, referrals, and repeat business.

    What You'll Learn

    • How to turn the post-sale moment into a trust-building orientation that prevents hesitation and drop-off

    • How to design a client experience that reduces friction and increases retention and referrals

    • How Convert and Experience should evolve based on your current stage of business growth

    Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

    Resources:

    Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

    Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

    Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!
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    33 min
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