On this episode of Embracing Erosion, Devon sits down with Sarah Cascone, the Chief Marketing Officer at Appriss Retail and former VP of Marketing at Bluecore, where she helped scale the company from startup to industry leader.

In this conversation, they explored what it takes to lead marketing in a constantly evolving landscape — from scaling startups to transforming enterprise organizations. We talked about the traits that define great modern marketers, how she’s rebuilding the Appriss Retail marketing function with agility and AI at the core, and why she believes critical thinking will be the next must-have skill for every marketer. Enjoy the conversation!

On this episode of Embracing Erosion, Devon sits down with Molly Chapman, Senior Associate of Product Marketing at Apax Partners. Molly’s career spans both agency and in-house roles across industries like travel, and financial services — from shaping campaigns at STA Travel, to leading product marketing and GTM strategy at Moorepay, and now advising a diverse portfolio of companies within one of the world’s leading private equity firms.

In their conversation, they discuss how she guides portfolio teams without owning their strategy, what product marketing looks like in a PE context, and how the discipline itself is evolving — both inside traditional tech companies and beyond. Enjoy the conversation!

On this episode of Embracing Erosion, Devon sits down with Evan Goldberg, the Vice President of Product Marketing at LastPass. Evan’s spent over 20 years leading go-to-market and product marketing teams across cybersecurity and SaaS.

In their conversation, they discuss how cybersecurity marketing is evolving in an AI-driven world, including the tension between productivity and protection, and how AI is reshaping both attack and defense. They also explored emerging trends like digital risk protection, compliance automation, and the future of executive cyber defense.

Evan shared his perspective on what makes for a great PMM leader, how to diagnose the health of a GTM org, and why curiosity and candor are critical to developing world-class teams. Enjoy the conversation!