This episode is going to be a bit unique. As a part of our new partnership with the Product Marketing Alliance, we get access to PMA’s robust dataset. With an expanded reach, and combined efforts in researching, synthesizing, publishing, and promoting insights, the partnership is committed to advancing the product marketing industry's collective knowledge - a great example is the Leadership Briefing Program coming to Austin, NYC, San Francisco, and London in 2024.

After presenting in both Austin and NYC in Q1, Devon gives Embracing Erosion listeners a peek into some of what was discussed, trends that data suggests will persist, and areas we should begin to re-evaluate as product marketing leaders in the years ahead.

On this episode of Embracing Erosion, Devon chats with Jay Roxe, a veteran marketing leader and the former CMO at several influential tech companies including HYPR and BitSight. They discuss his engineering past and what that taught him now as a marketing leader, why CMOs - much like product marketers, must master storytelling, why simplifying is multiplying, the ins and outs of cybersecurity and AI’s impact, how to be a people-first manager, and much more. Enjoy!

On this episode of Embracing Erosion, Devon chats with Jason Smith, the visionary CEO and Co-Founder of Klue. They discuss building bootstrapped businesses vs VC-backed, the risks associated with starting a company, why hiring is a make-it-or-break-it, the downside of corporate decision-making processes, the pros and cons of building in Canada vs the U.S., how often the company vision should evolve, and implementing a community-led growth model, and much more. Enjoy!