Anewgo of New Home Sales copertina

Anewgo of New Home Sales

Anewgo of New Home Sales

Di: Anya Chrisanthon and John Lee
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A proposito di questo titolo

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.© 2025 Anewgo of New Home Sales Economia Marketing Marketing e vendite
  • The Death of the Funnel: AI’s Impact on New Home Sales-170
    Jan 6 2026

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    In this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026.

    After decades in the industry, Myers stepped away to fully immerse himself in AI-logging thousands of hours studying how it’s reshaping sales, marketing, and buyer behavior. What he discovered challenges nearly every traditional homebuilding playbook.

    In this conversation, we cover:

    Why the traditional sales funnel is officially broken

    How AI is changing buyer intent, discovery, and decision-making

    The rise of “signal” over SEO and paid traffic

    Why AI won’t replace your job—but someone who knows AI might

    How roles like OSCs, sales teams, and marketers must evolve

    The growing need for a Chief AI Officer (CAIO) in homebuilding organizations

    This episode is a must-listen for builders, marketers, and sales leaders who want to stay relevant-and competitive-as AI accelerates faster than the industry is used to.


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    56 min
  • Replay: Building a Better Way to Buy and Sell a Home with Offerpad-170
    Dec 31 2025

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    Kicking off the new year with a listener favorite.

    In this replay episode of the Anewgo of New Home Sales Podcast, we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offerpad.

    Recorded during a pivotal moment for PropTech, this episode breaks down how OfferPad reimagined the way homeowners buy and sell, especially for new construction buyers juggling contingencies, timing, and uncertainty. You’ll hear how their iBuyer program works, why local market expertise and human decision-making matter just as much as technology, and how builders and real estate agents can leverage iBuyers as a strategic tool (not a threat).

    With the housing market evolving rapidly since this episode first aired, this replay offers valuable perspective on:

    • The rise (and recalibration) of the iBuyer model
    • How certainty and convenience impact new home sales
    • Why partnerships between builders, agents, and iBuyers still matter
    • Lessons that remain relevant no matter the market cycle

    Whether you’re revisiting this episode or hearing it for the first time, it’s a timely reminder that innovation in real estate isn’t just about algorithms, it’s about solving real problems for real buyers and sellers.

    Happy New Year, and enjoy this throwback conversation. 🎉

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    39 min
  • Replay: The Story Behind Garman Homes’ Bold New Website-169
    Dec 22 2025

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    A lot can happen in a year, and this episode proves it. We’re excited to re-release the story behind Anewgo’s very first builder website, created with the visionary team at Garman Homes. What started as a bold collaboration has now become an award-winning project, earning Silver at The Nationals less than a year after launch, and now headed to Orlando for a shot at Gold during IBS 2026.

    In this conversation, Alaina Money-Garman, Jake Kaplan, and Renee Carlson share the strategy, transparency, design thinking, and buyer-centric philosophy that shaped this website from day one. From curated design packages to authentic storytelling to empowering buyers long before they walk into a model home, this episode reveals the decisions that set a new standard for digital home shopping.

    If you want to understand how an innovative builder and an innovative tech partner co-create something that elevates an entire industry-this is the origin story.



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