The Death of the Funnel: AI’s Impact on New Home Sales-171
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The Death of the Funnel: AI’s Impact on New Home Sales-171
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In this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026.
After decades in the industry, Myers stepped away to fully immerse himself in AI-logging thousands of hours studying how it’s reshaping sales, marketing, and buyer behavior. What he discovered challenges nearly every traditional homebuilding playbook.
In this conversation, we cover:
Why the traditional sales funnel is officially broken
How AI is changing buyer intent, discovery, and decision-making
The rise of “signal” over SEO and paid traffic
Why AI won’t replace your job—but someone who knows AI might
How roles like OSCs, sales teams, and marketers must evolve
The growing need for a Chief AI Officer (CAIO) in homebuilding organizations
This episode is a must-listen for builders, marketers, and sales leaders who want to stay relevant-and competitive-as AI accelerates faster than the industry is used to.