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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the...

A recent study showed that when doctors tell heart patients they will die if they don't change their habits, only one in seven will be able to follow through successfully. Desire and motivation aren't enough: even when it's literally a matter of life or death, the ability to change remains...

According to the Small Business Administration, 90% of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated...

Competitive Intelligence for Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process....

Vom Autor des Weltbestsellers "Der Schwarze Schwan" Nassim Nicholas Taleb. Ein sensationelles Werk, das Ihr Denken über das Business und die Welt...

Zig Ziglar may be the master motivator, Mark Victor Hansen of Chicken Soup for the Soul the master storyteller; Anthony Robbins may be the guru of personal development, but Bob Proctor is the master thinker. When it comes to systematizing life, no one else can touch him. He is simply the best...

The power of an effective speech is undeniable. It has the capacity to engage, inform, motivate, and create change in an audience - and in the world....