Geoffrey A. Moore
Crossing the Chasm
Titoli dell'autore
-
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Di: Geoffrey A. Moore
- Letto da: Mike Chamberlain
- Durata: 9 ore e 45 min
- Versione integrale
-
Generale0
-
Lettura0
-
Storia0
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...
Anteprima -
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Letto da: Mike Chamberlain
- Durata: 9 ore e 45 min
- Data di pubblicazione: 11/12/2012
- Lingua: Inglese
-
-
-
Escape Velocity
- Free Your Company's Future from the Pull of the Past
- Di: Geoffrey A. Moore
- Letto da: Rick Adamson
- Durata: 6 ore e 6 min
- Versione integrale
-
Generale0
-
Lettura0
-
Storia0
“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and...
Anteprima -
Escape Velocity
- Free Your Company's Future from the Pull of the Past
- Letto da: Rick Adamson
- Durata: 6 ore e 6 min
- Data di pubblicazione: 06/09/2011
- Lingua: Inglese
-
-
-
Inside the Tornado
- Di: Geoffrey A. Moore
- Letto da: Geoffrey A. Moore
- Durata: 3 ore e 4 min
- Versione abbreviata
-
Generale0
-
Lettura0
-
Storia0
""Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track...
Anteprima -
Inside the Tornado
- Letto da: Geoffrey A. Moore
- Durata: 3 ore e 4 min
- Data di pubblicazione: 16/12/1999
- Lingua: Inglese
-