Risultati letto da "William Hughes" in Tutte le categorie

Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs.

The vivid, fast-paced account of the siege of Khe Sanh told through the eyes of the men who lived it. For seventy-seven days in 1968, amid fears that America faced its own disastrous Dien Bien Phu, six thousand US Marines held off thirty thousand North Vietnamese Army regulars at the remote mountain stronghold called Khe Sanh. It was the biggest battle of the Vietnam War, with sharp ground engagements, devastating artillery duels, and massive US air strikes.

In the aftermath of World War II, the United States stood at a precipice. The forces of modernity unleashed by the war had led to astonishing advances in daily life, but technology and mass culture also threatened to erode the country's traditional moral character. As award-winning historian George M. Marsden explains in The Twilight of the American Enlightenment, postwar Americans looked to the country's secular liberalelites for guidance in this precarious time, but these intellectuals proved unable to articulate a coherent common cause by which America could chart its course.

The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call "the ruthless pursuit of affordability". Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy.

By the time his body hung from the gallows for his crimes at Harper’s Ferry, abolitionists had made John Brown a "holy martyr" in the fight against Southern slave owners. But Northern hatred for Southerners had been long in the making. Northern rage was born of the conviction that New England, whose spokesmen and militia had begun the American Revolution, should have been the leader of the new nation. Instead, they had been displaced by Southern "slavocrats" like Thomas Jefferson. And Northern envy only exacerbated the South’s greatest fear: race war.

When we think of Detroit, we think first of the auto industry and its slow, painful decline, then maybe the sounds of Motown, or the long line of professional sports successes. But economies are made up of people, and the effect of the economic downfall of Detroit is one of the most compelling stories in America. Detroit: A Biography by journalist and author Scott Martelle is about a city that rose because of the most American of traits - innovation, entrepreneurship, and an inspiring perseverance.

With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it’s far from perfect: our memory is unreliable; we can’t multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but.

Known to generations of Americans for his stirring call to arms, “Give me liberty or give me death,” Patrick Henry is all but forgotten today as the first of the Founding Fathers to call for independence, the first to call for revolution, and the first to call for a bill of rights. If Washington was the “Sword of the Revolution” and Jefferson, “the Pen,” Patrick Henry more than earned his epithet as “the Trumpet” of the Revolution for rousing Americans to arms in the Revolutionary War.

Jim Harrison takes us on a journey of the human heart in three new novellas. Julip follows a bright and resourceful young woman as she tries to spring her brother from a Florida jail after he shot three of her former lovers. The Seven-Ounce Man continues the picaresque adventures of Brown Dog, a Michigan scoundrel who loves to eat, drink, and chase women. The Beige Dolorosa is the haunting tale of an academic who, recovering from the repercussions of a sexual-harassment scandal, turns to the natural world for solace.

After a second world championship in four years, the Boston Red Sox have finally buried the Curse of the Bambino - or have they? Red Sox owner Louis Kenwood has received a note signed "Babe Ruth," claiming that the 2004 World Series was fixed and demanding $20 million to keep the information from the press and the commissioner's office. If the allegation of a fix becomes public, Kenwood fears irreparable damage to the value of his franchise and to his legacy as "Lucky Louie".

As individuals, companies, and countries struggle to recover from the economic crisis, many are narrowly focused on forecasts for the next week, month, or quarter. Yet they should be asking what the global economy will look like in the years to come—where will the long-term risks and opportunities arise? These are the questions that Daniel Altman confronts in his provocative and indispensable book.

The Extra is set in a future California where members of a desperate populace sign contracts to participate in reality death films, knowing that less than 20% of them will survive. It’s a view of the future—and Hollywood—as delightfully cynical as Kurt Vonnegut with sympathetic characters, Hollywood executive sleazeballs and much more.

Known by his troops in World War II as "The GI General" because of his close identification with the men under his command, Omar Bradley commanded the U.S. Twelfth Army Group in Europe. By the spring of 1945, this group contained four field armies, 12 corps, 48 divisions, and more than 1,300,000 men, the largest exclusively American field command in U.S. history.

Badger emphasizes Roosevelt's political gifts while humanizing Roosevelt and suggesting a far more useful yardstick for future presidents: the politics of the possible under the guidance of principle.

The Civil War conjures images of blood-soaked battlefields in the United States. Few are aware of the equally important diplomatic and intelligence contest that raged between the North and South in Europe. While the Confederacy sought Great Britain as a strategic ally, the Union utilized diplomacy and espionage to avert both the construction of a Confederate navy and the threat of war with England.

Despite being a winner of the Pulitzer Prize for Poetry in 2008, Philip Schultz could never shake the feeling of being exiled to the “dummy class” in school, where he was largely ignored by his teachers and peers and not expected to succeed. Not until many years later, when his oldest son was diagnosed with dyslexia, did Schultz realize that he suffered from the same condition.

An eccentric boarding house denizen winds up dead; his presumed killer, a fellow boarder, has vanished. The baffling case unfolds through the testimony of witnesses, who are themselves suspect.

A Manhattan gumshoe pursues a convict to St. Louis, where he gets mixed up in a cop killing and nearly loses his own life at the hands of a B girl.

A starlet's plot to blackmail a film-studio executive results in her murder. Only the "trouble chaser" can clear her volatile lover and solve the crime.

Giving voice to the voiceless, the Chicago Defender condemned Jim Crow, catalyzed the Great Migration, and focused the electoral power of black America. Robert S. Abbott founded the Defender in 1905, smuggled hundreds of thousands of copies into the most isolated communities in the segregated South, and was dubbed a "Modern Moses", becoming one of the first black millionaires in the process.